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Sambhar Mafia - Cooked To Kill!

Wednesday, March 29, 2006

The Idli Entrepreneur

After the overdose of the crorepati salaries, the media is now writing about MBA’s who have taken the entrepreneurial route:

Lessons learnt in his childhood have given Suresh Babu, an IIM graduate, the conviction to turn down a job offer of Rs 8.5 lakh from an IT firm and pursue a career in catering. An MBA student from IIM Ahmedabad, he used to sell 'idlis' in his childhood to meet education expenses and support his family.

Even today, Suresh's family makes around Rs 2,000 per month. All that would soon change, he hopes. Suresh graduated from BITS, Pilani on a Tamil Nadu government scholarship. IIM, from where he obtained a management degree, too gave him a scholarship.

Let’s hope Sarath Babu (the DNA article above got his name wrong) sets new standards in the industry dominated by the Saravana Bhavans' and the Murugan Idli Kadais' of the world.


  • This is wonderful and inspiring news! I wish him all the good luck.

    (btw, the article you pointed out says his name is sarath babu not suresh)

    By Anonymous Anonymous, at 3:45 AM  

  • We (colleagues) had a discussion on why some of the MBA grads have a sudden change in mindset and become brave enough to take the enterp. route. They are brave and radically different routes, to say the least.

    Why is this mentality esoteric to the IITians and IIMians ?

    By Blogger Unknown, at 12:21 PM  

  • Well, this is good news. To do something diff is not always to prove a point, but some times, just to make a difference. Way to go Suresh!!

    By Blogger Mr. Pissed, at 2:28 PM  

  • I thought the media interest (at least the ToI story which started of this news) was more towards his rags to riches story than on the entrepreneurship of MBAs. Good luck to him.


    By Blogger SLN, at 3:04 PM  

  • What's the deal with the file name(of the image)? :)

    By Blogger பரி (Pari), at 10:54 PM  

  • And here is hoping he doesn't open something like Komalas ;-) (I hate that place)

    By Blogger D LordLabak, at 4:37 AM  

  • Kaps...
    1) Did blog abt this same piece today on my blog. Great to see it appearing here too.
    2) The image name... any story behind it? (Pari has also asked about it!)

    By Blogger Rubic_Cube, at 5:11 AM  

  • I wish this guy GOOD LUCK and am pretty confident he will make it to the top.

    "News from THE HINDU daily today:
    Sarath Babu (or Suresh Babu !!!) owes his achievement to mother

    CHENNAI: Last week, E. Deeparamani took a flight for the first time in her life to go to Ahmedabad. Back in Chennai after attending her son, Sarath Babu's convocation at the Indian Institute of Management, Ahmedabad, the proud mother who sold idlis and snacks to sustain the family is still overjoyed. "When everyone asked me: `You are Sarath's mother, is it? What a wonderful son you have!' I couldn't but cry."

    She makes sure that her small thatch-roofed home in suburban Madippakkam, comprising a small hall, one room and a kitchen-cum-pooja room, is sparkling clean.

    "I can't believe my son has done so well," she says, recalling their early days when she worked as a cook for the mid-day meal scheme for eleven years. "I got paid one rupee a day. Managing my four children was no easy task," says the mother of four.

    Having completed SSLC, she worked as a teacher under the same scheme for five years. But the salary she got barely took care of her basic needs. "Then I made idlis, dosas, bhajjis and appams and Sarath sold them in the neighbourhood," she says.

    Fighting odds

    That little boy is a proud IIM-A product now. His mother humbly narrates their story — the story of a student's determination, of a mother's hard work and enterprise, of a family's fight against odds.

    Sarath, who went to Kings Matriculation School in the neighbourhood, topped classes since then. "He always came first in class," says Deeparamani, pointing to a rack filled with cups and shields.

    "During school days, we didn't even have electricity. But Sarath has never complained about anything. His teachers were very fond of him because he was a good student," says Gajalakshmi, Sarath's elder sister. His teachers paid his fees and motivated him to do well.

    In school, Sarath was a very quiet student. "He wasn't too interested in playing with friends or roaming about. He would study his daily lessons systematically," she says. And when he came first in his school in Class XII, BITS Pilani was his choice for higher studies.

    Sarath made it to BITS, but things were no better at home. "He did not have too many shirts, some were even torn and I had to stitch them. But nothing except his studies mattered to him," she says.

    A government scholarship and loans from relatives helped. Following graduation, the Chemical Engineer worked for Polaris in Chennai for nearly three years. He paid off loans and started preparing for the CAT. "I told him to study as much as he wanted. I decided to do my best for him," says Deeparamani. When contacted over phone, Sarath Babu said, "When I was in my third year at BITS, I organised an event. My friends thought my management skills were very good and suggested that I pursue a course in management."

    Paper leak

    The first time Sarath appeared for CAT, the paper got leaked. "He came home saying how well he had done. The moment he knew the paper had been leaked, he got really upset," she says. However, he wrote CAT again and got interview calls from all six IIMs. He paid his fee with the help of a scholarship and a loan.

    His new firm, Food King catering services, was inaugurated at Ahmedabad by IIM-A chairman and chief mentor of Infosys N.R. Narayanamurthy. Sarath is all set for a brilliant innings! "

    By Blogger Cheenu, at 8:33 AM  

  • Sarath Babu above all is a BITSian and BITSians stand Tall in any crowd.

    Stop this obsession with IITs and IIMs.

    If you want to know what is going at BITS Pilani read this: “We as students of this prestigious institute BITS, Pilani shd believe that it is the responsibility of students like us who get a world-class education to create jobs and not to look for jobs. We believe we can play a prominent role in leading diverse entrepreneurial activities in the Country and make significant contribution to global entrepreneurial innovation.”

    The motto of CEL Centre for Entrepreneurial Leadership at BITS Pilani is Stand Tall.

    By Blogger camelpost, at 8:36 PM  

  • I am a 32 years old NRI, I am so inspired by Sarath Babu, I want to know his contact details(phone number and email ID ) I want to invest in his company without any assurance even without any interest for the capitol, I am much delighted his vision to provide employment for poor, Please let me know his contact details, I can lend him up to a crore of money, my contact is albert.johnn@gmail.com

    By Anonymous Anonymous, at 3:02 PM  

  • sapmcywI stand up and salute Sarath Babu.. may his stock thrive...may a thousand Sarathbabus be born in India. What can I say... AMMMMMAZING!Even Manmohan Desai,Karan Johar,Mahesh Majrekar or Gulzar could not have scripted a better story .. only this time it is a true one. That is Sarathbabu.

    It Brought tears to my eyes, reminded me of my childhood in Village as poorest of the poor boy.

    What we all Indian need is not reservation - but support, opportunities and recognition and most important Social justice and Human Dignity. We can create a casteless Society in india one day with this kind of gaols.

    I hope all young Indian will get a massage from this story.I wish you good luck and Happy life with joy and peace.

    I very happy to note one thing that No Indian Media or nay Indian community has Put any Caste Tag on Sarattbabu asDalit President K.R. Narayannan.yet, Thank God!

    He is Indain First than any thing!

    May peace prevail in India.

    May preace prevail on earth!

    Nishikant Waghmare, Mumbai.

    By Anonymous Anonymous, at 4:50 PM  


    By Anonymous Anonymous, at 6:25 PM  

  • gTruly Inspirational Story of someone who deserves more in life...I live in boston and was moved by the story..I always want to something which will make an impact to people in India after having lived here for more than 16 yrs...me and my youger bro have already decided to start company in india and give opportunity by sponsoring students in rural India. I truly wish Sarathbabu all the best in life...and for his mom who should be so proud.

    By Anonymous Anonymous, at 2:41 AM  

  • At the outset, I would like to congratulate Mr. Sarath Babu for his dedication, hard work, wonderful achievement & great VISION in his life. Really, I have no words to express my feelings !!! “Mr. Sarath” you are Great ! Wonderful ! and Remarkable. May God give you courage, good health to fulfill your dream. Wishing you ladder of success day-by-day ….. year-after-year. Best of luck Mr. Sarth, you are a role model for the younger generation

    By Anonymous Anonymous, at 5:30 PM  

  • your story helped me 2 some extent..thanks for making me understand money is not everything...thanks sarath...all the best...

    By Anonymous Anonymous, at 10:59 PM  

  • This is Abhay Bansal- an MBA and SAP certified consultant, I would like to contact Mr.sharad Babu, can anyone provide me his contact details. My contact details are as follows:



    Abhay Bansal

    By Anonymous Anonymous, at 11:06 AM  

  • Subhasis said...

    This type of thinking will create history in my opinion.Some one who thinks about others has really inspired me.I have done my MBA and worked in different MNCs, but it was not motivating.After all I have decided to start my own business. I can able to give employment to many.
    Sarath wish you best of luck.

    By Blogger Unknown, at 1:29 AM  

  • hi,

    im Shweta... N i'm highly influenced n ispired by Sarath Babu's dedication, determination n passion.. Wanna take sum tips from him... Pleez if anyone knowz his contact number then kindly share with Me too.. Eagerly waiting 4 a positiv reply...

    My mail id is-

    By Anonymous Anonymous, at 12:54 AM  

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