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Sambhar Mafia - Cooked To Kill!

Thursday, March 03, 2005

Hyundai's 'Strange' Accent

You might have seen the recent ad for Hyundai Accent. It is being projected as a car for the status conscious people (those who have arrived in life). I saw this ad in Sun TV. Just wondering as to how they will promote Hyundai Sonata - which is their real premium car.
On a similar note, Titan Watches is also using the 'Sonata' name as the brand for the entry level watch segment (less than Rs. 1000). Titan carries a premium image and hence their economy offering is called just 'Sonata' and not 'Titan Sonata'.

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