Anniyan – The heat is on
Looks like the much awaited Anniyan will hit the theatres on 10th June. Director Shankar could have capitalized on the School / College holiday season if he had planned the release in May.
Recent trends in Funding of Movies
I was surprised to read that IDBI had funded INR 8.50 Crores (35% of the total budget) towards the making of Anniyan. IDBI is one of the weaker Financial Institution’s and it’s strange to note that they chose such a big budget movie to revive their fortunes. Although the government gave the nod to Financial Institutions to fund movies sometime ago, we haven’t seen many Tamil movies being funded this way. Filmmakers continue to be at the mercy of the film financiers, who are notorious for charging sky-high interest rates (also known as Kandhu Vatti in industry parlance). Film funding by big Financial Institutions has become more of an established trend in Bollywood. Even Business Houses like Tata’s and Birla’s have entered the fray recently. Tata Group produced Aetbaar and the Birla Group’s Entertainment arm (Applause Entertainment) produced Amitabh starrers like Dev and Black. These days, we don’t hear much about underworld financing of Bollywood movies. Looks like it is a thing of the past.
Anniyan made news in the Insurance industry as well as they had insured the movie at an astronomical sum.
posted by Kaps at
1:07 PM
8 Comments:
I guess the trend is also towards making BIG budget movies, extravagant costumes and sets!
By
Anonymous, at 2:14 PM
Hope money is no more a limiting factor and our diros come up with more imaginative movies... rather than the same hero/heroine running around trees routine.
By
Govar, at 3:13 PM
well money if given ll make then paint 350 houses in a agharam 4 a song - wat a waste of money, this shankar did with anniyan, i think creativity is best under poverty. financial institutions need to look at other areas for income, lending rates to businesses have also been falling, markets too unpredictable, safer option is ot bankroll a bankable director and get a decent return. good logic if u ask me from IDBI's perspective. boys did make money but not as much as a shanker film should do, likewise baba also mafe money but not as much as a rajini movie should do. on a standalone bases, all of shankers movies have done well.
By
ada-paavi!!!!, at 4:35 PM
Kaps, IDBI is a powerful Bank.. trust me.. i was at RBI sometime back.
By
KRTY, at 10:31 PM
This comment has been removed by a blog administrator.
By
வெங்கி / Venki, at 7:27 AM
Kaps, I get to read a lot of news about different subjects from your blog,how do you manage to get all those informations and also present it beautifully. I have been reading your blog for quite some time but was relactant to add on the comments because I dont have any knowledge on those topics. Probably I would leave my comments here after as I am learning now.
Your blog design is very nice and that itself makes me stay on for a longer time.
Keep it going. Regards
By
வெங்கி / Venki, at 7:28 AM
@Angelsera,
Extravagant costumes and mega budgets are definitely the in thing. However we are seeing a trend where most of the movies are shot outdoor. It is very difficult to see sets these days.
@Govar,
We definitely need a break from the usual routine. With the proliferation of crossover movies, off beat themes are becoming more and more common.
@Srivatsan,
Shankar overdoes the grandeur part. Spending shits loads of money for a 3 - 5 minute song is atrocious.
@Keerthi,
I don't deny the fact that IDBI is a powerful bank. But they are not in the best of shapes.
@Venky,
Thanks for your compliments. To put it mildly, I'm a voracious reader. Since I'm passionate about business, movies, music, media etc I try to give adequate weightage to all these in my blog. Very soon my eyes are going to go on strike because of the pain they are going thru.
By
Kaps, at 10:02 AM
anniyan is an acid test for both the insurance sector and organised financial sector. if it clicks well, they may go for the next round with some big names.
By
Ram C, at 12:12 PM
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