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Tuesday, May 31, 2005

Taj Hotels – New Print Campaign

I came across this ad in one of the Business Magazines. Taj Hotels (part of Indian Hotels Ltd. – Tata Group) have been pioneers in hospitality advertising in India. Their recent ad resembles the format used for English movie posters. This ad is quite innovative.

Taj Holidays AdPosted by Hello

Pic Courtesy: BusinessWorld


After seeing this I was also reminded of a series of campaigns which Taj Hotels had done few years ago. The ads went by the tag line “She’s the Taj”. In the earlier campaign they tried to say that a woman stands for warmth & hospitality and those are the same values which Taj Hotels is also known for.

2 Comments:

  • Yep, remember those Ads. Was pretty different and made one notice it.

    By Blogger PVS, at 7:20 AM  

  • "She's the Taj" Campaign is unforgettable. Unlike this one.
    The current one is innovative indeed.Not impressive though. Also, is it the way a 5star hotel chain would want to be advertised? I have my doubts.

    By Blogger Thayirsaadham, at 10:44 AM  

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