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Sambhar Mafia - Cooked To Kill!

Wednesday, July 20, 2005

Chennai writer bags National Award

Roopa Swaminathan’s book Star Dust: Vignettes from the fringes of the film industry has won her the National Award. I happened to read the book few months back and had blogged about the same here. Lack of proper marketing might be one of the reasons why this book didn’t turn out to be a commercial success. Publisher Penguin India could be blamed for this. The book was also priced a bit on the higher side (Rs. 275/-). Roopa goes behind the scenes and captures the lives of group dancers, technicians, assistant directors and extras. She also spent some time with Actor Chiyaan Vikram and tells us how he made it big, inspite of all odds.

Five Point Someone – What not to do at IIT
Five Point Someone should undoubtedly be one the recent success stories of the Indian publishing world. Rupa & Co. did a wonderful job of ensuring that Five Point Someone by Chetan Bhagat was marketed properly. The book was priced at Rs. 95/- and managed to sell 1-lakh copies. They even had roadshows all over India to promote the book.

15 Comments:

  • FPS is the best single-sitting book I hv ever read :) It rocks!!!

    By Anonymous anil, at 5:20 PM  

  • U r right, Kaps. Penguin India should have the marketed the book with big hype, like 'Oscar' Ravichandran did for 'Anniyan'. A book with such a content might hv clicked in the market....

    I read about FPS - somewhere else. Good that they are marketing it for a reasonable price.

    By Blogger Ram.C, at 5:38 PM  

  • i really liked five point
    someone....
    there was everything in that book....friendship..romance...rebelling against the system..i loved it
    :)

    and havent even heard of the other book :(
    would like to read though

    By Blogger monu, at 6:45 PM  

  • Yeah been hearing about these two books for quite sometime. Thanks for the lead, will try to read them .

    By Blogger Cogito, at 9:41 PM  

  • cool kaps... thanx for the pointers to what seem like 2 interesting reads

    By Blogger Balaji, at 3:52 AM  

  • Very eager to read both of the books...

    By Blogger crsathish, at 4:58 AM  

  • me too .. eager to read both the books. will get them soon. thanks kaps.

    By Blogger saranyan, at 9:00 AM  

  • Is the publishing house Rupa&Co for a long time?? Cos, i only came across tht company a couple of years back.. and no doubt they had the best of the collections published! LIke Geetanjali and all those Tagore's works... and a lot many books.. on the lighter side.. they are much cheaper too!

    By Blogger Chez, at 9:30 AM  

  • Five Point Someone is one of the best books of recent times. Cost may be one of the reasons for its success. I feel that the way the book is written - in very simple English, no frilly language is another important reason for the success of the book. Further since it was about college life experiences almost everyone could relate to it.

    By Blogger janani, at 12:17 PM  

  • I didn't read the other link of yours where you've started with Borders.! I will....tomorrow.

    Prabhu Karthik a fellow blogger mentioned about Chetan this morning.

    I am planning to buy this book somewhere here. I mean both the books if possible.!

    Thanks for the post and the links.

    By Blogger Narayanan Venkitu, at 1:45 PM  

  • i wrote abt fps only y'day.
    cool book. sema fun.

    Dont know abt the other one tough:)

    By Blogger Prabu Karthik, at 1:57 PM  

  • Ah! Isnt this a nice book. Its kinda tweaked the target not just the indian audience but the whole world.

    By Anonymous Muthu Online, at 2:55 PM  

  • Am I the only one who fiound fps juvenile and badly written...

    By Blogger The ramblings of a shoe fiend, at 5:03 PM  

  • Ah ha, my bud shoefiend and I share opinions. Not my favourite book by a long shot!

    By Blogger 30in2005, at 5:53 AM  

  • I thought that 5-poniter sucked personally.meant to blog about it but didn't.

    By Blogger tilotamma, at 2:31 AM  

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