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Sambhar Mafia - Cooked To Kill!

Saturday, July 16, 2005

New Indian Express to do the vanishing act?

Adlova hints that Chennai based newspaper New Indian Express might be shutting shop soon. Before the entry of Deccan Chronicle, New Indian Express was an also ran in the Chennai Print market and used to be a distant second. In the ongoing media wars, New Indian Express has been relegated to the third position. IMO New Indian Express has one of the better news sites (especially their South Indian focus) and let’s hope that they continue to function.

12 Comments:

  • Though I've read only The Hindu all my life, I liked the Express much because it was more incisive. The Hindu is too bland, and these days quite Page 3.

    I wonder what will happen (if and) when TOI comes to Chennai.

    By Blogger Vijay Krishna, at 1:05 PM  

  • I have not read the NIE. Been an avid Hindu reader all through my life.Can you miss it?

    By Blogger Venky Krishnamoorthy, at 1:11 PM  

  • Anything is better than Times of India..!The Hindu's sunday magazine section is really good..
    Never tried Express..

    By Blogger Prabha, at 1:30 PM  

  • its really sad, ill miss gurumuthys writing, express shud stay on, its bettern than the load of crap called a newspaper named deccan chronicle

    By Blogger ada-paavi!!!!, at 1:32 PM  

  • really. NIP's online edtion has been one of the best... Hindu sucks online... very boring. Hope they dont close shop.

    By Blogger Govar, at 2:39 PM  

  • too bad to hear tht NIE is shutting shop.BTW info tht TOI's gonna start a chennai edition is doing the rounds.will tht relegate DC and Hindu??

    By Blogger Sheks, at 10:04 PM  

  • talking in terms of FM radio,Radio mirchi belongs to TOI.Bangalore has TOI but no radio mirchi.Chennai doesnt have TOI but has RM.What an irony!

    By Blogger Sheks, at 10:05 PM  

  • Thats a sad story.. NIE was a unique newspaper, IMO...

    By Anonymous GP, at 10:42 PM  

  • For me, NIE Online was the best for supporting URLs. If I remember correctly, Hindu's would change to archive after a day or two.

    By Blogger YardBoy, at 11:11 PM  

  • @Krishna,
    ToI has postponed its plans to enter Chennai. It is too busy with the battle in its homeground (Mumbai).

    @Venky,
    I suggest u read NIE online as it has good layout and content.

    @Prabha,
    The Hindu sunday edition is definitely good. The NIE features are also good.

    @Sheks,
    ToI might enter Chennai market only next year. As explained in my reply to Krishna, ToI is trying to retain its dominance in the Mumbai print wars.

    @Yardboy,
    Hindu does change to archive after each day. Further, the Hindu layout is not all that good.
    You need to go in search of news whereas in NIE it is just out there.

    By Blogger Kaps, at 5:09 PM  

  • Me too saw the news in Adlova. it will be sad if NIE closes shop. althought it is a distant third, it is a better newspaper. Hindu is biased towards cong/left. NIE provides platform for different kind of views. I still feel that Express Sunday magazine is better than Hindu.

    Last year Express tried to increase its market share by reducing the cover price to rs 1.50. again they are not able to add much subscribers. Main reason is Hindu got all serious news readers. if Express wants to add more subscribers, then they have to target young people. but their content and the presentation is not attractive to the young users.

    In order to survive Express Group shud shed its other magazines like Cinema express and Tamilan Express and concentrate on NIE and Dinamani. It shud also get good/aggressive editor. Also it shud improve the presentation and the paper quality(yes paper quality!! i see some ppl decide based on this also).

    Web layout: Hindu exactly replicates the print edition into the web. if you are familiar with the print edition then you can easily locate the story.

    By Blogger Saravan, at 8:59 AM  

  • All That the NIE did was to move its set-up to Ambattur. It was forced to leave its estate just off Anna Salai. I agree that the layout of the paper, particularly the weekday version is poor but the Sunday Magazine is excellent. Its one of the best Sunday editions I've seen anywhere in India. Interestingly, the NRS figures for 2006 show the NIE readership has gone up by 18% to 10.44 lakhs, after being in decline for the last few years. But who knows how reliable these surveys are. The IRS survey round 2 shows the NIE has lost readers. Only the publishers themselves know how many they sell, but they will tend to up the figures to rake in advertising revenue. But regardless of whose figures you accept, it is generally accepted that outside of TN the NIE is more or less equal to The Hindu in paid sales/readership.

    By Anonymous Anonymous, at 12:08 AM  

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