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Sambhar Mafia - Cooked To Kill!

Tuesday, July 05, 2005

Print Wars Update

The Hindu Vs Deccan Chronicle

Adlova reports that Deccan Chronicle has notched up a print run of 2 Lakhs in Chennai. Not sure how much of this is coming from the ICICI Credit Card subscribers. I doubt whether they are making any money because of their low newsstand price (Re. 1) and their prime time ads on the SUN Network. I don’t think Deccan Chronicle can make lot of money through ads, as they seem to be offering them at a very low price (to woo the advertisers). As I mentioned in one of my earlier posts, they might be using the money, which they raised through their IPO. All said and done, given the way Deccan Chronicle is making strides, The Hindu can’t take it too lightly.

Economic Times is spot on

How much ever we hate ET and ToI for the kind of journalism they follow, we certainly can’t ignore ET. ET was the first one to break the Ambani feud and more recently, ET was the first to come out with the story of Vivek Paul’s resignation from Wipro.

Business Standard doesn’t know how to spell Temasek

Singapore’s Temasek Holdings has joined hands with Sabre Capital to invest in Indian equities. Business Standard has spelt Temasek as Tamasek (and this was the headline in their site). I hope they know what they are talking about.

BS-Tamasek or Temasek?

For a larger image click here
(Spl. thanx to Ram for helping me out in capturing the ScreenShot)


  • Hey...
    In our area ( in Chennai ) for the past two days, the distributors are putting Deccan Chronicle instead of Hindu( which we have subscribed) !

    Today there was a pamphlet stating - they want bring down the Hindu price to Rs 30/- , so support us!!!

    Since, I just browse the headlines, I might even stick with DC, since its contens looks OK...:)

    By Blogger Krish, at 9:53 PM  

  • since some people like me are not too fond of changes, they will stick to the regular paper..the hindu..i cant imagine a day without hindu..we did try indian express...but we went back to hindu......loyal hindu readers.......

    By Blogger monu, at 10:06 PM  

  • i might still around with Hindu and ET...i am too glued to metro plus,friday review and hindu's sports journos..

    By Blogger harry, at 10:51 PM  

  • Of course hindu cant take it lightly.it'd probably be the next daily to slash prices.but still there is a lag of one day between the news items in DC and those in hindu.Dc is more prompt.

    By Blogger Sheks, at 2:26 AM  

  • C'mon DC c'mon... I really want someone give Hindu a run for its money. Chennai (in fact, TN) deserves a decent English language daily. English version of Murasoli has enjoyed monopoly for too long a time.

    Lucky that you didn't see Business Std spell it as TASMAC. :)

    By Blogger Chakra Sampath, at 2:55 AM  

  • Chakra.. that second line was too good.

    Kaps.. the link doesn't work. Probably they would have realised the mistake thru your link (!!!) and subsequent visits by your guests. Is it so?

    By Blogger Ram.C, at 6:26 AM  

  • I wonder how the news coverage is? in Deccan Chronicle. I am having my doubts about HINDU these days..after reading some stupid stuff like 'Prashanth's marriage proposals' showing up in Tamil Nadu page.!

    My feeling - IF you pay peanuts you'll get only Monkeys.!! Is that true?

    By Blogger Narayanan Venkitu, at 8:51 AM  

  • dc is doin well, but most ppl consider it crap, not for those uninterested in page 3 (the ppr is filled with tat0 give me my hindu anyday.
    theprint edition of bs carried the ambani fued, with the details, et carried just fact there mite be some disagreements.
    et editorials r bad, and i am not particurlarly fond of tat ppr, prefer business line and bs any day
    its difficult to dislodge hindu from its numero uno postion, dc and toi ll only compete wit each other, both are page 3 crap and they l vie for same market,, hindu is trying to find a balance btwn page 3 and news, though failing misrebaly, in time lets hope things get sorted out!!

    By Blogger ada-paavi!!!!, at 9:24 AM  

  • Agencyfaqs had published an interview with N. Murali of THE HINDU. While not belittling the competition, he has also given cogent reasons as to why their pricing structure may not be sustainable while also acknowledging that competition makes for better products at affordable prices to the consumer.

    By Blogger thennavan, at 12:08 PM  

  • This spelling mistake stuff happens every week in rediff..

    By Blogger ioiio, at 12:58 PM  

  • @Krish,
    I did hear about the problem with the trade. Looks like Hindu can't dictate the terms any more.

    There are lot of Hindu loyalists and it is difficult to woe them to read other newspapers

    Hindu's local coverage is excellent and new entrants like DC might find it difficult to compete in this segment

    I doubt whether Hindu will enter the price war.

    One or two articles of Hindu did give prominence to Dayanidhi Maran (his wife is from the family which runs The Hindu). But I wouldn't agree with the fact that Hindu is turning out to be a English version of Murasoli. If it happens so, people will stop reading it.

    Thanx for your help in capturing the screenshot of Business Standard

    Prashanth's engagement news qualifies as a news item in English newspapers. There is a segment which expects such news.
    The online edition might have wrongly classified it in Tamilnadu section.

    The Chennai market lacked a strong number and the arrival of people like DC and ToI might create more competition. This would indirectly help Hindu loyalists as Hindu will try and ensure that its product is of top quality.

    I did read the interview in AgencyFaqs interview. I think a price war is a losing battle and Hindu did the wise thing by not entering the price war

    @IOIIO Sathya,
    Guess they need some good spell checkers :-)

    By Blogger Kaps, at 11:26 AM  

  • hey kaps, are you sure the ET was the first to break the news about Vivek Paul's departure? I distinctly remember reading the press release in Yahoo finance that night (US, EST) and did not see the story in ET till the next day?

    By Blogger Venky Krishnamoorthy, at 9:31 AM  

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