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Sambhar Mafia - Cooked To Kill!

Wednesday, August 03, 2005

Bata gives the boot to its famed pricing policy

During your next visit to the BATA showroom, don’t be surprised after seeing the price of the product. As we all know the prices of many Bata products end with the amount 9.95. Lot of brands tried to emulate the Bata pricing policy. From now on the pricing will not have any paise element attached to it. A product that was priced at Rs. 599.95 earlier will now be sold at Rs. 599.

Bata’s brand ambassador also seems to be in the news.


  • I like the way you link up headlines ;-)

    And Hey - Hi from Nigeria !

    By Blogger Thayirsaadham, at 2:35 AM  

  • very clever title kaps :)

    By Blogger Balaji, at 3:16 AM  

  • It's sad to see that one of the best marketing ideas ever created is coming to an end.... I still remember how I used to bargain with my parents for a brand new pair of shoes saying that it's only 299.95/-, thus avoiding saying 300, thereby getting a psychological advantage :-)

    By Blogger Peak Day Blues, at 5:33 AM  

  • it was one of the most innovative marketing idea. I think still people would be attracted to it ... 299 defly has an edge over 300 :)

    By Blogger saranyan, at 8:09 AM  

  • I have fought with the cashier for the 5 paise back. They arent bothered, and coolly bill it at 499.95 and accept the 500. I stood back and asked for the 5 paise. The cashier "What ?"..I "i want my 5 paise back.. i dont want to give charity to you guys.. i can give it to the beggers ourside.."

    the arguement went hot, for about few minutes.. and then i walked out with a sunken face. of course, i never got the 5 paise back.

    By Blogger keerthi, at 8:20 AM  

  • And now we may not get back the 1 Re.

    By Anonymous anil, at 11:09 AM  

  • @Thayirsaadham,
    Thanx. hope u r having fun in Nigeria.

    i coined this as it went down well with the posting.

    @Peak Day Blues,
    Don't tell me that your parents bought your argument.

    I agree with u. i think the change is to reflect the change in the world around us.

    Although the company says that they return the 5 paise back, I hardly see them doing it.....the customers also don't bother to ask as the amount is not worth the argument.

    I hope they stock up on 1 rupee coins / notes. nowadays, lot of people pay thru debit / credit cards and hence it doesn't matter much.

    By Blogger Kaps, at 11:28 AM  

  • that 'loose change' was so much a part of the bata identity.... the brand just wont feel the same with a "round figure" :)

    By Anonymous charu, at 3:30 PM  

  • Agree with Charu...
    In fact there is even a term in parlance..."Bata Rate"

    By Blogger Vinesh, at 1:35 PM  

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