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Sambhar Mafia - Cooked To Kill!

Thursday, August 18, 2005

Hard measures to curb the soft drink menace

The NYT reports that soft drink majors have agreed to refrain from selling carbonated drinks to school kids.

The Coca Cola Company, PepsiCo and Cadbury Schweppes will extend their ban on soft drink sales to include United States middle schools, ceding to pressure from health advocates and parents to reduce obesity in children.

Beverage companies will halt sales of full-calorie carbonated drinks during the school day under voluntary guidelines announced yesterday by the American Beverage Association, a trade group. The new policy will permit the sale of no-calorie drinks and all sodas after school hours.

The US is able to take hard measures against the ‘erring’ soft drink majors. However, in India, they seem to be invincible. Not much action was taken during the pesticide problem and nothing much is being done with the ground water problem in Kerala.

A similar thing is happening with McDonalds. The ‘Supersize Me’ problem has made McDonalds move to healthier diet in the Western World. In the Asian markets, large fries and double cheeseburgers rule supreme.

4 Comments:

  • Kaps,
    News parka venam pola irukku - ellam polandhu katreenga ;)

    By Blogger Arvind, at 10:10 PM  

  • Hi,
    soft drinks makes children obese???
    Well... I'm afraid I didn't come under that category.
    All through my 20 yrs of existence on planet earth life has been juzzz soft drinks...soft drinks... n still more soft drinks...

    By Blogger Murali, at 11:24 PM  

  • I generally avoid soft drinks except with my Old Monk :)

    By Blogger Bala (Karthik), at 7:22 PM  

  • @Arvind,
    This caught my eye....so blogged about it

    @Murali,
    I guess carbonated drinks are not too good for health. the marketing campaigns of these firms are aimed at converting the youngsters to drink these cola drinks instead of water.

    @Bala,
    Ha Ha Ha

    By Blogger Kaps, at 11:37 AM  

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