TiS – a well devised Commercial Venture

Kenni tried to grab a copy of the Thiruvasagam cassette in Chennai and he came to know that the producers of the album have not come out with a cassette version. I can understand this if a western country decides not to release the tapes, but for the same thing to happen in India is slightly strange. If they really want the music to reach all sections of the society, they should have come up with tapes, Audio CD’s and DVD’s. It goes to prove that they want to milk the highest paying segment first before going down the ladder. Why should they be doing this even after achieving the break even? Although there was lot of hype before the launch of the album, I hardly see any statement from their side thanking the public for the overwhelming success of this venture.

Book publishers are known to bring out hard copy editions first and paper back editions later. But in the case of audio, it is common to release tapes and CD’s simultaneously as it caters to two different customer segments. For all you know, Outlook's S Anand might be right. Pannaipurathu Raja, please speak up!