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Sambhar Mafia - Cooked To Kill!

Thursday, August 04, 2005

TiS – a well devised Commercial Venture

Kenni tried to grab a copy of the Thiruvasagam cassette in Chennai and he came to know that the producers of the album have not come out with a cassette version. I can understand this if a western country decides not to release the tapes, but for the same thing to happen in India is slightly strange. If they really want the music to reach all sections of the society, they should have come up with tapes, Audio CD’s and DVD’s. It goes to prove that they want to milk the highest paying segment first before going down the ladder. Why should they be doing this even after achieving the break even? Although there was lot of hype before the launch of the album, I hardly see any statement from their side thanking the public for the overwhelming success of this venture.

Book publishers are known to bring out hard copy editions first and paper back editions later. But in the case of audio, it is common to release tapes and CD’s simultaneously as it caters to two different customer segments. For all you know, Outlook's S Anand might be right. Pannaipurathu Raja, please speak up!

26 Comments:

  • Either they must have judged the financial prospects of the projects early or must have mis-judged the music lovers in the lower end, who may not go for CDs.

    But, nowadays everything is Business, Kaps. That's the norm of the day, which they have followed strictly.

    By Blogger Ram.C, at 4:21 PM  

  • Kaps,
    As far as I know, they have released tapes also. You could order them through chennaionline, though I didnt really order and check. I got the Cd instead.

    By Blogger Nithya Swaminathan, at 4:44 PM  

  • Kaps,
    I've seen the Thiruvasagam cassettes at Landmark, though I dint care to buy the cassette/cd :)

    By Blogger eV, at 4:46 PM  

  • Nithya,
    My post is based on the assumption that the tapes have not been released. it could also be that the tapes are out of stock

    Ram,
    Nothing wrong in having commerical motives.....but they should spell it out clearly.

    By Blogger Kaps, at 4:47 PM  

  • EV,
    Thanks for letting me know....Kenni's case might be one of a kind.

    By Blogger Kaps, at 4:48 PM  

  • yeah...was with eV when we checked out the cassettes at Landmark in Spencers...am pretty much sure cassettes AND CDs were released...

    By Blogger DD, at 5:19 PM  

  • money..money...money..wheres my money????!!!!

    By Blogger monu, at 5:22 PM  

  • Hi Kaps-I tried for cassettes immediately after the album was released right from Odyssey to landmark -but the shop guys said that only CDs were available. No one even told that tomorrow or day after check out. There was a blank on their face and they tried saying why dont you take the CD. Finally after 1 and a half month I got the CD day before. Definitely there was some goof up like they released both and when they saw that the cassettes were moving faster than CD. They stopped the cassettes and only stocked CD and stuff like that. There cannot be a shortage across shops at the same time and I checked atleast 6-7 big stores here in Chennai

    By Anonymous vasanthi, at 5:39 PM  

  • The problem is piracy kaps. If they realease the tapes soon then they are getting pirated it seems. This is the logic behind that. They will release the cassettes around 1week before the movie is released in the theateres. Well, This is what I know from the Telugu Movie Industry..

    Kamesh.

    By Anonymous kamesh, at 6:09 PM  

  • I really dont think Cassetes promote Piracy!!! its easier to rip ANY CD than a cassete!

    By Blogger Chez, at 7:08 PM  

  • kaps..tis..is probably the greatest indian album of this decade!let us stand by one of the greatest musicians to have walked this earth and not hairsplit about why the producers have done something or the other..i think i saw an audiotape version as well at odyssey..but that is besides the point..

    By Blogger Ramana Siddharth, at 8:24 PM  

  • bata's terrible-period!their product quality started falling abt 5 years back..lets c if the new brand ambassador will able 2 bring abt a change..until that happens all these prize gimicks are meaningless..

    i was repulsed to c d level 2 which et has sunk..thanks 4 bringing it 2 our notice..but i must say i am not surprised..

    By Blogger Ramana Siddharth, at 8:30 PM  

  • Casettes are harder to pirate, no use also. And the problems same in Malaysia, only CD here...paid RM35 for it (350 Rupees)...1 cd, 1 vcd (making of), a booklet...

    By Blogger Ghost Particle, at 9:10 PM  

  • hahhaa..
    Father Gasper and Gnanadesikan have indeed made a killing outa this..
    Did they break even or break all records?who knows..
    Now nobody would speak of tamil mayyam or tsunami ,but they would still harp on the 1 crore rs that they begged,borrowed and stole for creating TiS!
    No doubt at all Kaps...
    This was a neat trick played on the people by clever crooks!

    By Blogger rajesh, at 9:40 PM  

  • Kaps,
    Its really odd that theyve not released cassettes..
    Not everyone can afford to buy CDs/DVDs...Most of them..even well to do might buy cassettes..!

    By Blogger Prabha, at 10:46 PM  

  • as a management graduate do you think the lower class middle lower class who do not have CD players would be a major consumer of thiruvasagam?

    (or)

    is it your contention that after breaking even these people should have been considered and casssts released?

    By Blogger Hawkeye, at 11:31 PM  

  • hey kaps
    visited ur blog after a while today... seems funny when u make comments about ET's headlines.... yours are fairly corny as well (bata gives the "boot"? "link"in park?) :)

    anyway, in my assessment, both ur blog and ET are easy reading... I dont mind the headlines in either!
    tan

    By Anonymous tan, at 12:39 AM  

  • Kaps
    everthing is ok, except about this charachter S Anand gets mentioned in your blog, if you really agree with that guy's views well what can i say no comments.

    According to TIS USA there is some more miles to go b4 calling it even.

    By Blogger Ganesh, at 1:18 AM  

  • You said it right. a few days back I read ranganathan and then went to www.charuonline.com and he had written about Ilayaraja and TIS. Check it out.

    I wanted to write about it yesterday but then decided not to.

    But what you said is a valid point. Why no casettes?

    I like the music but I also wonder if this was a well masked commercial venture.!

    I had already written about why Raja chose Hungary, why symphony etc.etc..! Now the money part of it.! What to say...another easy way to make money...milk the NRI's in the name of Tamil / Thiruvaasagam...Maybe.!!

    Question - Why thiruvasagam? Why not something else? Why not Bharathiyar songs? God only knows.!!

    Bottom line, my heart aches when I see people do all this.! masking things..!

    God is there and he knows the truth.!

    By Blogger Narayanan Venkitu, at 8:07 AM  

  • Does anyone know if and where Thiruvaasagam is available in Singapore.

    By Blogger nmk, at 9:28 AM  

  • Out of all marketing strategies and all our gullibilities TIS still stands apart with its quality. I am allayed.

    By Blogger Go.Ganesh, at 12:56 PM  

  • very true

    By Blogger patiala pataka, at 9:08 PM  

  • I tried for the umpteenth time today afternoon to get the cassetes at 3 different shops here in KL. They only have the CD. I prefer cassetes since I do a lot of listening in the car. Now I'm thinking is it really worth looking for something that its producers don't want you to listen to if u don't get the CD!

    By Blogger visithra, at 8:31 PM  

  • The reason for the delay is technical, and nothing else. Welgate audios goofed up big time. With all the big guys Sony, HMV et all quoting very high margins, the audio rights were awarded to Welgate rather late.
    Hence the delay in the release of the casettes and Special Edition DVDs.....
    This is first hand info, BTW

    By Blogger Bala (Karthik), at 6:06 PM  

  • Haa.. Haa..., No cassettes? They are available!! Why blast someone without finding the truth? If a vendor snatch you "assuming" that you are a shop lifter, I'm sure you won't be amused. Criticising blatantly like a moron won't necessarily put you in the limelight.

    By Anonymous Anonymous, at 5:38 AM  

  • Hey Guys
    Just enjoy the music, the creation..
    The Joy of listening some new music...
    The Joy just listening....

    What waste time exploring the commercial motives...

    It is all business....No Charity...

    Just enjoy the great music.....

    By Blogger Smart Raj, at 1:16 AM  

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