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Sambhar Mafia - Cooked To Kill!

Sunday, September 18, 2005

Fedex didn't expect this package mix-up

At a time when one Fedex is making waves, the real Fedex is upset because a guy has furnished his entire house using the Fedex cartons. Venky blogged about it some time ago. Fedex has now threatened Jose Avila and has even issued a Cease and Desist Order.
Necessity is often the mother of invention, and Avila needed a cheap way to furnish his apartment. When a friend of his sent him a picture of a desk made of Fed Ex boxes, he was inspired to make one himself.

The boxes were free, and he had a lot of them at his house since he did a lot of shipping for his job. So, he kept building. He made an L-shaped desk, a chair, a small bookshelf, a dining room set, and a bed — all of Fed Ex boxes and padded envelopes.

He was proud of his handmade furniture, and thought he could show other people who were broke how to do it themselves. So, he created a Web site called FedExfurniture.com.

I don’t understand why Fedex is making an issue out of this. Broken Kingfisher bottles adorn the exteriors of some factories in Bangalore. It is very rare to see people come up with such offbeat ideas.

9 Comments:

  • I just stumbled across your blog! Great site!

    I have one too. It's about direct marketing but it's new.

    I'll be back to yours very soon!

    Keep up the good work! :*)

    By Anonymous Anonymous, at 1:49 AM  

  • i couldnt understand this fedex stuff.what do u mean to say?

    By Blogger Sheks, at 2:58 AM  

  • ha.. ha.. kewl idea :-)
    what's Fed-Ex's problem, by the way?? why are they against it?

    By Blogger Aravind, at 10:30 AM  

  • @Anon,
    Will take a look at your blog

    @Sheks,
    this guy is using unused fedex boxes / cartons to make furniture for his home.

    @Aravind,
    they might feel that their brand is getting diluted.

    By Blogger Kaps, at 5:16 PM  

  • I think Fedex might be concerned over (ab)use of their Fedex account to order boxes(if you have an account, they send package material like boxes for free) to make furniture like this. Even then, they cudve restricted the boxes that can be sent to an account holder's address that does'nt use the account. I don't understand why they want to make it a legal issue?

    By Blogger narayanan, at 9:06 AM  

  • Check this detailed article:
    http://www.wired.com/news/culture/0,1284,68492,00.html

    contains the electronic format of letters about the lawsuit.

    By Blogger narayanan, at 9:36 AM  

  • seriously y are they offended - isnt it good marketing - our boxes are so solid u can make furniture out of them!

    By Blogger visithra, at 11:29 AM  

  • Heights of creativity !!

    By Blogger Somu, at 3:34 PM  

  • @Venkitu Sir,
    they might incur losses if all fedex customers get these cartons but end up not using them for actual shipments.

    @Visit,
    Ha Ha Ha. They promise only on time delivey....they don't promise sturdiness of boxes

    @Somu,
    Yeah....too good.

    By Blogger Kaps, at 3:31 AM  

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