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Sambhar Mafia - Cooked To Kill!

Thursday, September 08, 2005

Online habits of Indians

Exchange4Media has published a report on the Online habits of Indians. It is quite evident from this survey that the ToI / IndiaTimes strategies are working out. Apart from the financial newspapers, I prefer Rediff for business related content as they seem to have sourcing arrangements from Business Standard, Business World, Forbes and Gita Piramal’s Smart Manager. In recent developments in the Webspace, BharatMatrimony has started a job portal and Naukri has started a property portal. It would be good if this survey covers the market shares of e-trading sites as well.

For news and information, Indian netizens log on to Indiatimes, apparently for its flagship news portal Timesofindia.com. Indiatimes is the front-runner with 30 per cent share, be it general, sports or event-related news. But one thing the portal may not digest is that it stands at an ignoble fourth position when it comes to search for adult content, ahead of many porn websites, including Playboy.

The runner up in the news and information category is the NDTV portal. The website has grown tremendously within a short span of time after the launch of the channel in 2003. It has also been ranked as one of the best foreign news websites by Forbes magazine in the past. Rediff, though famous for breaking news, has to be satisfied with the third position with a 10 per cent user share.

The erstwhile Baazee, now eBay, seems to be the Badshah when it comes to online shopping,with an overwhelming 44 per cent market share, way ahead of Rediff and Indiatimes, which have 22 per cent and 17 per cent shares, respectively.

For searching jobs online, Naukri.com (founded by Sanjeev Bikhchandani) is the preferred destination, way ahead of other players with a whopping 46 per cent share of the market. Monster and Jobsahead follow with 20 per cent and 12 per cent market shares, respectively. Timesjobs.com is ranked fourth with an 8 per cent share.

For searching a life partner, 31 per cent Indian netizens go to Shaadi.com (along with Fropper). There is a tie for the second place between Indiatimes and Bharatmatrimonial with a share of 16 per cent each.


  • shaadi.com and bharatmatrimonial are a HUGE hit these days - i think the first is more popular amongst the young and the latter with the parents :)

    Rediff is great, I think, for most news. I like Rediff ... for what thats worth

    By Blogger Prerona, at 12:18 AM  

  • Now you know one more reason why I hate Desis...

    By Blogger Nilu, at 7:13 AM  

  • Bharath Matrimony - starting a Job portal. I am wondering about the synergy behind it.

    By Blogger Ram.C, at 8:42 AM  

  • Didn't Monster India buy Jobsahead.com ?

    By Blogger Cogito, at 11:58 AM  

  • @Prerona,
    both of them are popular. I thought parents don't use them much as they are not very tech savvy. I stand corrected.
    I also prefer Rediff

    Ha Ha Ha

    they have a established brand name and a success story to boast. given that online recruitment / ads are booming they might have thought that it is the next move. i don't think they can replicate their success in this sphere.

    Monster did acquire Jobsahead. Puneet Dalmia (Jobsahead) made some money out of it.

    By Blogger Kaps, at 2:47 PM  

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