Shahrukh comes clean after the Lux bath

SRK dispels doubts about his sexuality in this interview with New Indian Express:

Shah Rukh is back to a whole lot of media attention about his Lux ad, a first for a male celebrity. Not true, SRK corrects, Before me Paul Newman has done the Lux ad. I wanted to get into the tub and not just stand outside watching a lady get in the tub or something. I guess that would’ve been a more predictable male perception of how the ad should’ve been done. But I wanted to do it the proper way. I don’t know why it should be such a big deal.

He pauses for just a few seconds and then says, actually all my favourite heroines I’ve worked with have done the ad. Lux has traditionally been considered a woman’s soap. But I can’t remember a time when it hasn’t been a part of Indian households, for the male or female. I grew up watching all those lovely ladies modelling for the soap. Now I’m part of it. Lux is now 75 years old or something, therefore the need to do something different with the product.