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Sambhar Mafia - Cooked To Kill!

Thursday, September 15, 2005

Summa Nachchnu Irukku

Viewers of SUN TV would have definitely seen the latest teaser ad called “Summa Nachchnu Irukku”. The fact that SUN TV is advertising this extensively in prime time gives a hint that this is an in-house product of SUN TV.

Since they are showing the product as something the whole family looks forward to, there are very few items that can fit the bill. My hunch is that they are promoting the newly acquired “Dinakaran” newspaper. Let’s see whether my guess turns out to be true.

What’s your pick?


  • Hey kaps-nacchunnu kandu pudichuteenga-my guess was a magazine but I think you are right.

    By Anonymous vasanthi, at 11:52 PM  

  • my guess was a mag too. i thot a new-look vikatan or something(to try to catch up with 'kungumam'). but your in-house guess makes sense considering the primetime ads.

    By Blogger Balaji, at 3:35 AM  

  • Not sure what it it.!! But I can guess - It might indeed be Dinakaran...but 'Nacchunu' doesn't related to a magazine.!

    By Blogger Narayanan Venkitu, at 5:13 AM  

  • possible to be for 'dinakaran'

    few weeks back, i saw one ad with a young couple for 'dinamalar' (if I am not wrong) in all the magazines.

    By Blogger Ram.C, at 9:31 AM  

  • Not sure of what Sun network plans to release..But,this caught my attention yesterday..Politics here too..
    All news papers published news/pics about Vijyakanth party launch..but no such item found in Dinakaran...So..this paper will be DMKs "prasaara beeranki"..whatever

    By Blogger Adaengappa !!, at 9:53 AM  

  • Dinakaran, no doubt (almost)

    By Blogger Vijay Krishna, at 11:32 AM  

  • sun tv aired these kind of advt for a long time ,when they launched suryan FM and when they kind of relaunched the kunkumam magazine.so this might also be something from the sun tv family.it would be nice if it is not going to be something like the kumkumam magazine(i have never read anything worst like that one)

    By Blogger வேதா, at 12:29 PM  

  • soon you'll find BPL Sim cards & Dosai maavus free with Dinakaran..

    By Blogger Chakra Sampath, at 4:08 PM  

  • Hi All,
    I just saw that the product is Tamil Murasu, a tamil eveninger.....launched in the tabloid...which I presume is a first in the Tamil publishing industry. I guess this is from the SUN Network. We already have 3 tamil eveningers - Maalai Murasu, Maalai Malar and ADMK's Makkal Kural.

    By Blogger Kaps, at 10:43 PM  

  • Tamil Murasu, at last...so DMK has filled the slot with ADMK's makkal kural, now Vijaikanth shud be thinking...

    By Blogger Shrinivas, at 7:32 PM  

  • @Chakra,
    You can joining their marketing department. You seem to know the tricks of the trade.

    Makkal Kural is a crap paper. Vijayakanth wud b better of starting a TV channel.

    By Blogger Kaps, at 11:20 PM  

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