Sivakaasi Audio – A frontbencher’s delight

What can you expect when a copy king’s son and a mass hero join hands? Srikanth Deva should consider himself extremely lucky for having bagged the chance to score the music for this Vijay movie. Sivakaasi's music was officially launched in Chennai yesterday.

Although the album boasts of an impressive line-up of singers, the album is a big let down. Udit Narayanan’s pronounciation is one of the lowlights of this album. The more we hear such voices the other homegrown singers will start imitating Udit. If the same singers sing for a top-notch composer (ARR) / lyricist (Vairamuthu) the MD / lyricist take extra pains to ensure that the pronounciation is in order. I find this dedication lacking among the second rung music directors.

Deva has already built up an impressive(?) line-up of gaana and dappankuthu songs and all Srikanth Deva needs to do is to wipe the dust off the old records and recycle them. IMHO somebody like Vidyasagar would have done a much better job.

My pick of the album is Idhu Enna Idhu Enna by two of my favourite singers (Harish Raghavendra and Uma Ramanan). I’m sure they would be picturizing this song in Switzerland / New Zealand and hence the song is bound to catch on. The rest of the songs are avoidable.

Following the established tradition, the punch song (Vaada Vaada) has been sung by Shankar Mahadevan. Ada Ennaththa (Udit Narayan and Anuradha Sriram) song resembles All thotta Boopathi (Youth).

Deepavali Deepavali (Kay Kay & Vasundhara Das) starts off with a direct lift from the Kamal song Vanithamani Vanithamani Vandhaadu from the movie Vikram. The loop music reminds me of Umbarey Umbarey humming from Adi Anarkali song in Ullathai Alli Tha. The Veenai piece is inspired by Seena Thaana song in Vasoolraja MBBS.

Go ahead and listen to Sivakaasi if you have lotsa time and a high tolerance level for such high decibel music. Sivakaasi is a blast, which fails to explode.

Corporate brands join hands with Kollywood

Tata Indicom (Chandramukhi), Reliance Infocom (Sachien), Fairever fairness cream (Ghajini) and Sunfeast biscuits (Thirupachi) were some of the recent tie-ups in Kollywood. Sivakasi based Standard Fireworks has tied up with the producers for joint promotion of this movie.