All about Business cards

I never knew that there are so many issues to be borne in mind before conceptualizing and printing a Business Card. If you are working for an established firm, like all processes, printing of a Business Card is also an automated process. Working for an established firm also means that there is very little flexibility in customizing your card, as there are corporate guidelines that go with the printing of a Business card.

In case you work for a small firm or if you run your business, you can put your creativity to full use by coming up with an innovative Business card. Few industries have standard practices when it comes to printing Business cards. Professional real estate / property agents usually have their photo on the Business card (I guess this signifies personalized service). It is also customary for retailers and shopkeepers to print their location map at the back of the card. C Gopinath writes about the various issues related to Business cards in this article in Business Line:

And in case I may be mistaken for the chaprasi of my institution, I better make sure that not only my title and designation are present, but also my degrees... not just the recent one, but those for which I spent ages warming the backbenches of the class-room.

While I am at it, why not put the name of the institution also in parenthesis, especially when I know how difficult it was to gain admission to it.