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Thursday, November 03, 2005

All about Business cards

I never knew that there are so many issues to be borne in mind before conceptualizing and printing a Business Card. If you are working for an established firm, like all processes, printing of a Business Card is also an automated process. Working for an established firm also means that there is very little flexibility in customizing your card, as there are corporate guidelines that go with the printing of a Business card.

In case you work for a small firm or if you run your business, you can put your creativity to full use by coming up with an innovative Business card. Few industries have standard practices when it comes to printing Business cards. Professional real estate / property agents usually have their photo on the Business card (I guess this signifies personalized service). It is also customary for retailers and shopkeepers to print their location map at the back of the card. C Gopinath writes about the various issues related to Business cards in this article in Business Line:

And in case I may be mistaken for the chaprasi of my institution, I better make sure that not only my title and designation are present, but also my degrees... not just the recent one, but those for which I spent ages warming the backbenches of the class-room.

While I am at it, why not put the name of the institution also in parenthesis, especially when I know how difficult it was to gain admission to it.


  • Forget the corporates... they are boring! You should see business cards which DJs and media people carry... totally cool!

    By Blogger Casablanca, at 10:19 PM  

  • Relators put their photo on their cards for many reasons, if you notice, they will use the same photo on their website, business card and all ad's. This makes them recognizable.

    By Anonymous The Desi Nole, at 10:46 PM  

  • Fashion designers..don't forget them - The standard pattern is to have a mannequin (what is the painting that fashion designers make called?) in some shape or size with some cloth wrapped around it.

    By Blogger The Comic Project, at 11:08 PM  

  • @Casablanca,
    Haven't seen any DJ visiting cards till now.....so can't relate to it

    recognition and recall value are important in service oriented business

    @Comic Project,
    thanks for the info

    By Blogger Kaps, at 1:40 AM  

  • You should see the movie American Psycho (200) for an entirely differnet perspective on Business Cards: its more on the lines of what business card paper and print font define me as a person (very much like how the yin-yang coffeetable defines the un-named narrator in Fight Club (1999) as a person).

    By Blogger Tejaswi, at 5:21 PM  

  • Correction: I meant American Psycho (2000)

    By Blogger Tejaswi, at 5:22 PM  

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