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Sambhar Mafia - Cooked To Kill!

Thursday, November 17, 2005

Coming soon to a shop near you

Haldiram pastas

I understand there are three different (independent) companies using the Haldiram brand name. They are located in Nagpur, Kolkata and Jaipur (?). The only distinction that I can make out is the logo style. Their packaging and the product naming are identical. How do they expect us to differentiate between the 3 different entities?

posted by Kaps at 8:55 AM

11 Comments:

  • is it? didn't know that so long

    By Anonymous Anonymous, at 12:56 PM  

  • probly none of them is confident on their own brand! they only want to ride on the wave of sales tht come 4m their bng identical to the other!

    By Blogger Naresh, at 2:03 PM  

  • I've tried all three. and it doesn't make a difference. In our hands, they all come out tasting delicious. Thank you. All our invited.

    By Blogger Subramaniam Avinash, at 3:05 PM  

  • From what i have read, it is different families of the same original patriach who started it. Basically, division of brand rights across territories in a settlement scheme within the family.

    regards,
    ashwin

    dubai.

    By Anonymous Anonymous, at 4:30 PM  

  • Aren't there patenting laws against that sort of thing?

    By Blogger Manasi Subramaniam, at 5:15 PM  

  • i can vouch that every calcuttan believes that it's originally from calcutta

    By Blogger Bonatellis, at 6:03 PM  

  • RE:ur post on DC gaining over The Hindu.

    U had provided a link tht contained info abt DC launching itself in tiruchi cos The Hindu's not published from Tiruchi.But TH has started publishing from Trichy long back.

    By Blogger Sheks, at 7:03 PM  

  • Good question! :)

    By Anonymous Anonymous, at 8:31 PM  

  • And that reminds me.... Haldirams (and KC Das) are smart businessmen. I will stray a bit from the topic here, but here's a little vignette.
    You know that KC Das and Haldirams are rivals for the same market in Cal, right?
    Now there is no Haldirams in Bangalore. But there are a few KC Das outlets. And if you ask for tinned Rosogollas at the Bangalore KC Das shops, you will find Haldiram tins coming up! Or at least used to, a year ago. KCD does not make tinned rossogollas... and the market is too lucrative to let go.... And Haldirams do comply.

    By Blogger Sinfully Pinstripe, at 11:47 PM  

  • Infact you are right. the haldiram site shows a bangalore outlet in Indiranagar.... So I wonder, what's the secret behind this KCD/Haldiram partnership in Bangalore? Or have they stopped serving Haldiram tins at KCD? Will need to find out.

    By Blogger Sinfully Pinstripe, at 12:02 AM  

  • @Naresh,
    All of them wan't to use the mother brand as it is better than launching their individual brands

    @Ashwin,
    Thanks for the info on the family split.

    @Manasi,
    I think all three have jointly agreed to use the mother brand

    @Bonatellis,
    When u say Haldiram people associate it with Calcutta

    @Rajesh,
    Even I'm a bit skeptical....let's wait and see.

    @Sinfully Pinstripe,
    There is a Haldiram outlet in Koramangala as well.

    By Blogger Kaps, at 12:50 PM  

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