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Sambhar Mafia - Cooked To Kill!

Monday, December 12, 2005

Does India have 12 lakh bloggers?

MSN India’s Krishna Prasad writes in Financial Express about the state and the growth of blogging in the Indian context. Since MSN Spaces hosted the Aamir Khan Mangal Pandey blog (it has not been updated for 4 months), he makes a mention of that as well. I am bit surprised about the number of Indian bloggers because the readership figures seem to be telling a different story. IMO there should be some kind of relationship between the number of bloggers and the readership figures of popular blogs. DesiPundit gets about 2000 - 2500 page views a day. Some of the other blog stats are now available publicly through the Indian Bloggers Directory.

According to recent statistics by the India Online 2005 report, there are approximately 1.2 million users and posters of blogs. There has been a huge turnaround in the profile of the bloggers. Today in India itself, there are loads of people who are blogging - ranging from the ever bustling college going teenagers to the junior and senior executives. There have been certain interesting insights that have been noticed regarding bloggers in India namely that- male bloggers seem to be significantly more in number as compared to females. Secondly, the most active blogging segment were from the 25-30 age group, almost 75% of the bloggers live in the metropolitan cities and who are well educated, upwardly mobile, ambitious and with reasonable purchasing power. Many of whom have been using the blog for quite some time.


  • Kaps, I think it is way off the mark. I think mine is one of the better visited sites and even then my stats are pitiful if the 1.2 million were true. I would chop off 95% rightaway from it and we are then left with 60,000 blogs. More like it!

    By Blogger thennavan, at 1:00 PM  

  • It's so difficult to believe the number cited in FE report. 1.2 million ?

    Blogger.com is the most popular platform as on today. But a search on Google for Blogger profiles with Location mentioned as India shows just 17000 blogs.

    Just wondering how they arrived at this number ?

    Amit Agarwal
    Digital Inspiration

    By Blogger Amit Agarwal, at 10:32 PM  

  • @Thennavan,
    Even 60,000 could be a higher number......quite possible is the overseas Indian bloggers are included

    @Amit Agarwal,
    Out of this 17000, we don't know how many are splogs and how many are inactive. Further lot of desi bloggers might have not chosen the country field as well. The overseas Indian bloggers might not be included in this. When I add this number with Livejournal, blogdrive, yahoo 360, msn spaces and own URL's we should have atleast 30,000 Indian bloggers.

    By Blogger Kaps, at 2:02 AM  

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