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Sambhar Mafia - Cooked To Kill!

Thursday, December 22, 2005

Global brands add desi flavour to Indian ads

International brands are increasingly courting Indian customers by customizing their ads to suit the sub-continent. Two recent examples –

British Airways print ad – A Brit model does a traditional Indian welcome

Tourism Malaysia print ad – The ad now has a Hindi tagline (Jao Toh Jaano) to woo the Indian customer.

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