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Sambhar Mafia - Cooked To Kill!

Saturday, January 28, 2006

MAXIMum Controversy

What better way to launch a magazine than a controversy surrounding it? I hadn’t heard about MAXIM till Khushboo came out with a statement objecting to some morphed pictures in MAXIM India’s inaugural issue. The curiosity factor generated out of this issue would have probably resulted in more people buying the mag.

The publishers of Indian Maxim have clearly calculated that 20-something men in Delhi, Mumbai, Bangalore and Hyderabad are just as puerile and inane as their counterparts in London, Birmingham and Manchester.

More curiously, they believe they have identified a new demographic: the Indian Lad. So who do they have in mind?

Apparently, a call centre employee who is earning more in his mid-20s than his father was being paid in his mid-40s; a young man with small-town roots but big-city ambitions.

A social climber keen to sample the best food, wine, clothes, movies and machines; an image-conscious trend-follower with enough disposable income to afford the latest gizmos and gadgets; a guy with his finger closely on the pulse and the latest mobile phone in his palm.

It is the personification of the new, metro-centric India.

I hope the Western world doesn’t get an impression that India is a land full of snake charmers at one end and call center employees at the other end.


  • Did you find the Kushboo photo somewhere? If so, put it up :))

    By Blogger Balaji Srinivasan, at 7:12 AM  

  • Shame on Maxim and Sunil Mehra ( He is the CEO I think)..! To put a 100% fake photo and then write what they wrote about Khusboo.!!

    I was boiling when I watched the Guy talk about it in 'Headline News' channel 2 days back and then felt sad for Khusboo when she asked ' Will he do the same to his wife, mom, daughter'.!!

    Even worse...Tamil Kalacharam, panpadu...Nobody..came to support her cause.!!

    By Blogger Narayanan Venkitu, at 7:13 AM  

  • bb, .. oNNum thERAthu.. :-) vENa anuppi vekkiREN :-)

    By Blogger icarus prakash, at 2:11 PM  

  • Maxim?...another trash mag in the making

    By Blogger ashok, at 3:42 PM  

  • snake charmers at one end and call center employees at the other end

    this is the real situation here.

    how're u doing???drop in to my space sometime.lots of updates in the past one month.

    By Blogger Sheks, at 11:39 PM  

  • At one time, Indians were elephant Maharajas who would sleep on nail beds!

    By Blogger Vinesh, at 1:57 AM  

  • @BB,
    Prakash has offer to help you out

    @Venkitu Sir,
    This is totally disgusting

    I won't be surprised if it is a commercial success

    Will drop by sometime soon

    Very true.

    By Blogger Kaps, at 12:33 PM  

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