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Sambhar Mafia - Cooked To Kill!

Tuesday, February 14, 2006

Blog for profit

I simply don’t get the message, which ET is trying to convey here.

Turning the hobby into income is much easier in the present day with ample options like displaying ads on blog pages, getting sponsorships , working with a blog network, leaving a tip jar for donation on blog sites, merchandising personalised products or offering consultations to people in need and on it goes.

Blogging for money has already caught on and blog gurus all over the world vouch that it will only move up in the following years.

Displaying ads on blogs doesn’t lead to a goldmine (people need to click on those). Further, most of the ads on Google Adsense are not India-centric. The common India-centric ads are mainly matrimonial ads, banks advertising for NRI remittances, property ads and ads for used cars. Niche blogs, which target a particular segment, have managed to get sponsorships. Blogs like Rupya.com are well positioned to get ad revenue, as some of the ads are very focussed on the topic being discussed. Other than these blogs, I doubt whether the rest of the desi blogosphere can even dream of making a few thousand rupees through blog revenue. Although lot of people are not forthcoming in revealing their Adsense earnings, atleast the word of mouth publicity could result in more people trying out Adsense and other revenue options. I think most people tried it out for a limited period and gave up after seeing the paltry earnings from those ads.

5 Comments:

  • very true kaps
    and good to see your blog ad free ;)

    By Blogger Ganesh, at 7:44 PM  

  • I havent heard of any blogger who became rich through AdSense. The only guys making money are Google!

    By Blogger Lion King, at 11:11 PM  

  • Exxerpts from what is probably the most inane article on blogging so far published in the Indian media.

    "A few city-based seasoned bloggers are thinking of entrepreneurial blogging. But there are speculations among the others, that underbloggers
    who blog in leisure may be potentially affected by too much of
    competition."

    Who are these city based seasoned bloggers? Can we have a quote from at least one??

    "We asked if blogs are to be considered as small time journals then is raising money through advertising and marketing justified? “Absolutely”
    retorts Archana Raj a 32 year old blogger of five years."

    This Archana Raj - if she is blogging for 5 years (!) that makes her probably one of the earliest bloggers around... And no one has heard of her or her blog. I have doubts abt whether she is a figment of the author's imagination!

    By Blogger Rashmi Bansal, at 11:53 PM  

  • "Displaying ads on blogs doesn’t lead to a goldmine (people need to click on those)."

    Cant you go for pageviews instead of pageclicks ? Though they pay very less in comparison with clicks, that wud be better if u have a good audience.

    By Anonymous Oneguy, at 4:26 PM  

  • I am willing to reveal my Adsense earnings... I earned around $250 before Google pulled the plug. for the full story, check out this link.

    http://www.chakkarapani.com/graffiti/?p=82

    By Blogger Chakra Sampath, at 5:02 PM  

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