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Sambhar Mafia - Cooked To Kill!

Tuesday, February 28, 2006

Business Line’s New Look

After the redesign of The Hindu and The Sportstar, The Hindu group decided to go for a redesign of The Hindu Business Line. (This is how the front page looks). Next in line is the launch of the new look Frontline.

Business papers and pink always went together. Business Line broke the stereotype and launched a business paper in full white. Lot of people started buying Business Line as the section on Stock Prices had bigger fonts thereby causing very little strain on the eye. This USP may not be valid anymore as people rely on SMS and the Internet to get the latest stock prices.

Business Line has come a long way. If you go by circulation numbers, Business Line is No. 2 (behind ET). I was a bit surprised by this as I expected Financial Express to be No. 2. One of the reasons for BL’s higher subscription number could be the fact that they are using Hindu’s distribution network to launch editions in smaller cities like Trichy, Coimbatore, Mangalore, Vizag and Vijayawada. The redesigned Business Line also features a new Sudoku section. If BL really wants to move ahead, it needs to spruce up its supplements like Catalyst and Life to make them more interesting.

Sidin Turns Columnist

Apart from the section targetted at CA students, the Monday edition of Business Line now comes with a management related supplement called The New Manager. The New Manager also features a column by Blogosphere’s Humour King Sidin.

Every week this column will teach you things that are critical to your success as a manager of tomorrow. As a student you might want to know which courses to avoid and books to read. Which cocktail is best before an economics end-term exam (Bloody Mary) and how to interact with the women in business school? As a young manager your doubts and tribulations are vastly different. Which departments to avoid and e-mails to read? Which cocktail is best before an Annual performance review? (Screwdriver)

Many ambitious young managers today are faced with a singular obstacle to their career progression: The overwhelming pressure to go to office. We will share deep insight into how you can take over 150 working days off and still become employee of the year. Boss demanding well over the 45 minutes of hard work you are prepared to put in everyday? We will reveal some of the interesting things successful managers have been doing for centuries to keep their bosses in place.


With columns like these, Mondays will never be the same again.

6 Comments:

  • thee new business line certainly does make a good read, even earlier i somehow preffered it over ET, whch i call the P3 of pink pprs

    By Anonymous ada-paavi!!!, at 3:14 PM  

  • True, I prefer BL to ET. ET is just a rag in the guise of a business daily.

    By Blogger Prasanth, at 6:22 PM  

  • oh.Thot Business Standard was # 2 ?

    By Blogger Cogito, at 6:29 PM  

  • My Fav part from Sid:
    "By now I am sure you are asking yourself: "How does this guy know all this? Is his information and advice authoritative?" Let me assure that I have access to the entire gamut of business literature including the complete `For Dummies' series I bought from a roadside vendor in Churchgate."

    By Blogger J'Adore, at 9:53 PM  

  • New look Frontline?

    I still remember that first issue. Those colurful pictures from across the border in Paksitan. The colour of the eys of Afghan refugee kids. The elaborate patterns on the buses and most of all how similar was Pakistan to India.

    By Anonymous SloganMurugan, at 12:03 AM  

  • @Ada-paavi,
    the problem is that BL doesn't get the gossip news first. ET was the first to break the Ambani split.

    @Prasanth,
    I also prefer BL. ET's brand value in business segment in much higher than ToI's brand value in the general category.

    @Cogito,
    BS lags behind...it should probably be No. 4

    @J'adore,
    i also liked that

    @Slogan Murugan,
    The new look Frontline is likely to be launched on 3rd March (that's what the report says). Looks like they might have got some discount from the designers for doing so many makeovers at the same time.

    By Blogger Kaps, at 6:29 PM  

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