A Sambhar Mafia Exclusive

Exclusive is probably the most misused word in Indian media today. It is quite irritating to see the various magazines and news channels using the exclusive tag for almost every other article / news report. At the going rate, the fatigue caused by the overdose of exclusive reports might result in the audience ignoring even a genuine exclusive report. Very soon we can see the following events being covered 'exclusively' (if not already covered) by the desi media :-

Fashion Show / Beauty Contest held in your apartment / street / colony

An act of spitting / snoring / coughing by a politician / filmstar