ToI puts Chennai plans on hold
Looks like it’s good news. It’s going to be The Hindu Vs Deccan Chronicle for the time being. Exchange4Media has more:
The market has been abuzz with news of The Times of India’s impending launch in Chennai for some time now. Denying any immediate intentions of launching an edition here, Das said, “Strategy is also what not to do. For the time being, our priorities are different. You can’t manage business with emotion. It has to make sense commercially. It would depend on whether or not there is a need gap in the market. Right now, someone else is battling it out in the market. Let that battle get over first. We are immediately not thinking about it.”
The market has been abuzz with news of The Times of India’s impending launch in Chennai for some time now. Denying any immediate intentions of launching an edition here, Das said, “Strategy is also what not to do. For the time being, our priorities are different. You can’t manage business with emotion. It has to make sense commercially. It would depend on whether or not there is a need gap in the market. Right now, someone else is battling it out in the market. Let that battle get over first. We are immediately not thinking about it.”
The South is being viewed by TOI as one of the most promising regions. One key to this was identified as political stability and a resultant favourable environment for emerging industries, leading to creation of a new category of employees and consumer affluence. Das explained that the South would “definitely be in the consideration set for any launch, and that includes media”.
posted by Kaps at
3:53 PM
3 Comments:
Kaps i just came across ur blog accidentaly today.But i must admit u are doing a fantastic job....Keep the good work going..I will promote ur blog to my friends as well.It's great to c someone leading the pack in promoting Chennai & tamil.Great job mate.
By
CV Arun, at 1:53 AM
TOI mavanae, vandhaa naasthi aayeeduvaa, jaaakuradha ! yaarukku theryium, orooo vaella dinathanthi padeekeeera makkal, adhu maadhereeyae english paper patha udana kushi aanaalaum sandhaegamella.
By
crsathish, at 2:26 AM
@JM,
Agree with u on the point about dumbing down of media. IMO if ToI enters Chennai market, it is more likely to gain market share from DC and also expand the market rather than eating into The Hindu's share.
@Arun,
Glad to know that u found the contents interesting.
@CR Sathish,
Are you part of PMK or DP by any chance?
By
Kaps, at 12:14 AM
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