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Sambhar Mafia - Cooked To Kill!

Monday, March 27, 2006

Future of Print Media

Some of the top brains of the Indian print media participated in a panel discussion at the recently concluded FICCI – Frames Conference. Here are some snippets:

The main challenges come from Internet. Websites like Shaadi.com, Naukri.com have made major inroads for jobs and matrimonial. Real estates and second hand vehicles are two other classified ad category waited to be snapped by us webpreneurs. Baazee.com, now taken away by eBay has already proved its potential of internet shopping. Sensing this pattern, several newspaper publishers have forayed into the electronic media. Some have succeeded and some have bit the dust.

Purie recalls an incident that took place thirty years ago at a printing conference in Venice, the questions asked were pertaining to the future of print and will print vanish. There were printers who raised their concerns on whether the business would last or not last, as computers had started creating its presence.

Narrating the incident, Purie adds, "One of the speakers Robert Maxell, the owner of The Mirror Group in his opening statement said, "I know print will survive because you can't take the computer into the toilet." But now, of course, one can take the computer to the toilet.

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