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Sambhar Mafia - Cooked To Kill!

Thursday, March 02, 2006

Reading Habits Of The SMS Generation

In this excellent article, Sushila Ravindranath of New Indian Express writes about the reading habits of youth and the social issues that interest them:

Papers conduct their own readership surveys and the National Readership Survey published last year has also tried to figure out what the younger readership wants. The conclusions are far from clear. But from what I observe around me, some things are apparent. Let me also add that these are not scientifically researched conclusions. Strangely, as we are getting more and more globalised, we are also getting more and more local. Our preoccupations are about how bad our roads are, where we shop, where we eat, where we work out, and so on. This is possibly common to the young and the old. That’s why city supplements are becoming increasingly popular and get wider readership. Who reads the editorial pages? “Those who take IAS exams,” a young student enlightened me.

The younger lot is more technologically oriented. Most of them have access to the internet. The per capita internet usership is growing very fast. And the young are focused on the information they want. Which is actually a strange mix of local and global. Ask them (those living in the South) who the chief ministers of Jharkhand and Chhattisgarh are. See how many know or really care. But then all of them respect and trust our President Abdul Kalam. (Incidentally, many young people I talked to didn’t know the name of our Vice President!) To the young, the President is an embodiment of what can be achieved in this secular democratic country.

The young will read anything on the internet. More so, they get their information from their peers rather than from the press. That means from blogs. These blogs may not be objective bastions of news reportage, but they do speak to the youth in a way few mediums ever do. It’s like learning about the world or the country from one’s buddies.


  • i feel reading in general has gone down back in india. this is just based on my personal observation of my cousins in india and is not, as she says, a scientifically researched conclusion :)

    btw, who is the vice-president of india?? :)

    By Blogger Balaji, at 1:20 AM  

  • Aren't blogs in a way a more updated version of the editorial pages in newspapers?

    By Blogger Mousepad Marauder, at 2:49 AM  

  • @Balaji,
    I agree that reading might have gone down....due to things like influence of TV, Internet etc.....but as the author says it might still be active in certain category of books.

    @Mouspade Marauder,
    Not really. To claim to be an editorial you need much more credibility. As it stands now blogosphere is not seen as a credible source.

    By Blogger Kaps, at 12:19 PM  

  • forget chief ministers, ask the average person to name every state in the North East.

    By Blogger Nilu, at 2:52 PM  

  • youre tagged

    By Blogger शक्ती, at 1:04 PM  

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