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Sambhar Mafia - Cooked To Kill!

Saturday, April 22, 2006

Are Blogs Overhyped?

A recent study in UK says that blogs receive disproportionately higher media coverage than what they are really worth.

Media coverage of blogging has led to increased awareness of the phenomenon among internet users, but this has not yet translated into more people writing or regularly reading blogs, according to new research.

The findings of the British Market Research Bureau's quarterly survey led senior associate director Trevor Vagg to conclude that blogging has received disproportionate media coverage and the whole idea of citizen journalism is overhyped.

If at all somebody needs to take the blame for the excessive media coverage, I think it has to be the media houses themselves. They don’t want to be left behind and they seem to be competing quite actively by asking their staff to start blogs and podcasts. This is being doing in order to send the signal that they are in tune with the times.


  • Hi Thanks for getting me the link to the Globe article. I think the reason the media hypes blogs is so that we won't notice how much they and they telcos are lobbying to close off the "free" internet. It keeps us focused in another place.

    Just a thought.

    By Blogger ME Strauss, at 10:44 AM  

  • Reminds me of the HITS Counter TOI and other newspaper had during the dot com days.

    By Blogger SloganMurugan, at 2:33 PM  

  • @Me Strauss,
    Thanks for dropping by. I think the free internet hype is restricted to a handful of cities. I don't think it is sustainable.

    @Slogan Murugan,
    I have totally forgotten that. I just remember that the valuations used to be a factor of the eyeballs.

    By Blogger Kaps, at 11:08 AM  

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