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Sambhar Mafia - Cooked To Kill!

Sunday, April 02, 2006

India Today to join the print party

Just when you thought that new newspaper launches have reduced, India Today Group is said to be firming up plans for a brand new morning newspaper. Full details about the tentative name and the pricing are not yet known.

Some of you might remember that Living Media (which runs India Today) had launched Newspaper Today (India’s first e-newspaper) during the dot com boom. Newspaper Today started off as a free newspaper and claimed that it is updated every minute of the day. Very soon they realized that going pay is the only way to stay in business. Given that most of the content on the internet is free, the paysite didn’t receive a good response and Newspaper Today had to close shop. India Today Group would be hoping for a different ending this time.

5 Comments:

  • Comment off-topic but related to an earlier post of yours
    http://news.moneycontrol.com/india/newsarticle/stocksnews.php?autono=208408

    -Raapi

    By Blogger rajesh, at 11:35 PM  

  • I used to quite like The Newspaper Today and read it regularly until of course, it went the 'paid' way.

    By Blogger Patrix, at 1:12 PM  

  • I hope India Today licks the sand. Are they also launching it it in chennai?

    By Blogger RaajK, at 2:06 PM  

  • Hi

    Doesnt it say that they are converting their afternoon tabloid to morning paper. I think Delhi has already too many morning newspapers and they would find it tough to break in to that segment. Instead, they can focus on HT (TV Channel) which is falling behind every other English news channel.

    By Blogger SLN, at 2:59 PM  

  • @Rajesh,
    thanks...will take a look

    @Patrix,
    yeah...it used to be quite popular in those days. maybe they would have survived if revenue models like Google adsense had existed then.

    @Raajk,
    i doubt whether they would launch it in chennai. guess it would be restricted to delhi & / or mumbai

    @SLN,
    yes, it does say that the afternoon daily will be converted into a morning newspaper. but one can't be sure whether the city would be delhi alone and also whether they would stick to the old name.

    By Blogger Kaps, at 10:08 PM  

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