Linkworthiness and Overlinking

One wonders whether such articles are written to feed the blogosphere. Lot of bloggers have the habit of linking to offbeat articles. The Pepsi – Condom article was bloggable from the word go. At some point the article becomes an overlinked one. When you read the words Pepsi or Condom in the heading, you know what to expect. A similar thing happened in the case of Kaavya Viswanathan. Although the plagiarism expose was not offbeat, it was big enough to make its way to the Technorati Top 5. Bloggers tried their best to rephrase the book title to reflect the recent news and after the first few days, all possible permutations and combinations had been tried out.