Red Cards in Kollywood
Only very few films have done well in Kollywood this year and the Tamil Film Producer’s Council (TFPC) is hell bent on going ahead with its policy of not giving film clippings, songs etc to TV channels. IMHO, giving select clippings and songs to the TV channels would actually work to the benefit of the film industry as people generally form opinions based on some of the clippings / songs. This could actually work as a free advertisement for the film. In the absence of this, people would be more happy sitting at home and watching the mega-serials. I don’t think the entire success of Pattiyal can be attributed to the fact that no clippings were provided to the TV channels. Pattiyal would have become a hit anyway. The TFPC has also gone ahead and imposed on a ban on film personalities giving interviews to TV Channels. This is really really bizarre. I don’t know how this would affect the prospects of a particular film. The film stars continue to give interviews to Tamil newspapers and magazines. So, imposing a ban on interviews to one particular form of media (TV in this case) is a stupid move. Hope this gets sorted out at the earliest.
More shocking is that none of the channels will have the regular interviews with stars and previews of new releases for the Tamil New Year Day special. The stars have been told by the TFPC that a red card will be issued to them if they give exclusives or interviews to channels. According to industry sources, the imbroglio will be sorted out only after the Assembly elections.
posted by Kaps at
11:45 AM
8 Comments:
Pattiyal may bag more if clippings are given to Channels. TFPC, esp. AM Ratnam doing lot of politics there. Only Pattiyal done good at BO..what about other films?
They has to revise this. Otherwise situation may worse than ever
By
மு.கார்த்திகேயன், at 12:09 PM
I think the issue is not just giving the 'clippings'.. but how it is being used in various shows..
There is too much movie related stuff in Tamil channels and this might spur a move in to other areas..
By
Ram Viswanathan, at 1:51 PM
'Pattiyal's success has to be attributed to the team work. Credits should not be taken by TFPC.
Take 'Mercury Pookkal'. The review was good. But, since there were no TV promos on it, the movie got sunk.
Even 'Chithiram Pesuthadi' was a hit just because of the TV promos. I couldn't appreciate the movie as a whole, since the screenplay was not great.. too many jumps and the hero's mannerisms were not upto the mark. Only Television did the magic for 'C..P...'
TNY's movies will go under the carpets, due to the election fever and lack of TV presence. It is going to happen most likely..Rs.10 crores for 'Thirupathi'.. Govinda thaan...
By
Ram C, at 2:08 PM
This is a just an I-dont-know-what to-do-so_i'll-do-something approach , or just good ol politics.
By
mohayana, at 9:21 PM
There should be restrictions on 'how much' cinema related content television channels are allowed. We all must admit that tamil tv channels show too much cinema stuff. Everything, besides news is cinema. Even top serials bank of cine artistes.
Moreover, I agree with restricting interviews of cine artists in festival times. Simply because, most families would be more interested in seeing their favourite star or any star talk or participate in a tv show than go watch a film for several hundred rupees. Most families sit in front of tv on festival days. So banning interviews around that time is actually good, but I can see that it can be manipulated by media and stars who need promotion.
We must also note that tv channels are extremely biased. Sun and Jaya rip off the reviews for even good films, if their detractors are part of it.
Giving clippings of films are a boost for the film. But most people give too much content in the name of clippings. If you give several 30sec clippings, then most of the time, the film content of 10mins of film will be shown on tv. And those 10 mins may be crucial content.
It's a huge topic. I don't doubt tv's marketing ability, but the politics behind tamil tv is too big.
-Kajan
By
Anonymous, at 12:39 AM
What ?????? Pattiyal was a success ??? Intolerable cruelty !!!
By
Unknown, at 12:45 PM
I think the tactic being used is that keeping the movie 'Shankar'ish will draw the audience to even a mediocre film.
This will help boost their sales in the first few weeks after which it is a matter of falsely fabricating a success story.
By
Unknown, at 12:47 PM
@Karthikeyan,
As u said, pattiyal would have definitely done better if it was promoted thru cable channels
@Ram viswanathan,
even if they don't give lot of scenes, they could atleast give 2/3 hit songs and 2/3 comedy clips. this would boost the movies fortunes.
@Ram C,
Valid arguments. I think TFPC will learn a lesson pretty soon.
@Mohayana,
LOL. Thanks for dropping by.
@Kajan,
long footage is undesirable and can actually work to the detriment of the film (especially if some of the plot is revealed). I also feel that the reviews of SUN TV are biased. I don't have access to Jaya TV and hence don't have a first hand opinion of the same, but have reasons to believe that their reviews could also be biased.
@Jayan,
According to trade information, pattiyal was a hit. The Skankarish approach might work for big budget films with a big starcast and some good technical team. it may not work wonders for all films.
By
Kaps, at 1:45 AM
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