Tom Peters Business Decoder

Tom Peters tries to decode some of the management jargon:

"Work 'smart'" = "I'm too tired to work hard"

"Synergistic acquisition" = "I want to be bigger than him" (CEO v CEO at Fortune-sponsored cocktail parties)

"Brand you" = "You're on your own, dude"

"Diversity" = "Enough non-white guys in group photos to keep the EEOC off our backs"