Yuvan On A Roll

Like most others, I am not a great fan of Yuvan’s singing (especially the slow songs where the gaps are more pronounced) and his imperfect pronounciation. Inspite of all this, I really enjoy Yuvan’s music as he seems to be creating a new breed of music. Be it rap or soothing melodies, Yuvan isn’t the one who is shy of experimenting. Most of his recent albums have something to offer.

Vidyasagar and Bharadwaj are becoming predictable and might slowly fade away if they continue with the formula music of kuthu songs and hero intro songs. That leaves us with ARR, Harris and Yuvan as the Top 3. ARR and Harris Jeyaraj are extremely selective about the projects they choose and we would be lucky we get to hear more than 4/5 albums in a year. In sharp contrast, Yuvan seems to be coming out with one music album almost every 2/3 weeks. Among the newcomers, I have high hopes on Vijay Antony.

Yuvan Shankar Raja has evolved as the hottest music director of Kollywood who has the eyes and ears of Generation Next. A large chunk of music listeners (nearly 85 per cent according to audio industry estimates) comprises the under-25 crowd, which listens to music on IPod, FM radio, television, at pubs and parties. This crowd likes new sounds and is ready for something innovative.

A popular countdown show on an FM channel recently featured at Number 3 the song "Taj Mahal... " from `Kalvanin Kadhali', "Poga..Poga... " from `Pattiyal' at Number 2 and at the top position was "Enga Yeriya... " from `Puthupettai.' All three numbers have music by Yuvan Shankar Raja.