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Sambhar Mafia - Cooked To Kill!

Thursday, May 18, 2006

All New Reliance

Anil Ambani has finally revealed the corporate logo for the Reliance ADAG Group. Knowing the flashly nature of Anil, one would have expected a much more innovative corporate brand. Sticking to the recent trend, some of the characters are in lower case. The name of the brand consultant has been kept under wraps. Shombit Sengupta seems to be missing in action these days. He might have done a better job if he had worked on this.

posted by Kaps at 3:57 PM

14 Comments:

  • Rather dull no?

    By Blogger neha vish, at 5:00 PM  

  • Yeah I too feel the same way like you, the logo cud have been more vibrant.

    Well I am expecting your mail with Malaysian details.

    By Blogger Srinivas, at 5:14 PM  

  • Yeah the LOGO is not Vibrant.
    Well, expecting your mail about malaysian details.

    By Blogger Srinivas, at 5:15 PM  

  • kaps, maha kEvalamAga irukkiRAthu (:

    By Anonymous Anonymous, at 6:45 PM  

  • I wonder why they took 9 months to develop such a trash logo.

    By Blogger Shashikant Kore, at 7:31 PM  

  • dunno about better...but SS would have come up with a much wider spectrum of colours for sure...from wipro to broke bond...they all seem to be wearing the colors of the rainbow. does this not in some way convey a 'solid', 'no-nonsense' attitude though must say it looks a bit passe despite the smattering of lower case.

    By Blogger Reshma Bachwani, at 9:42 PM  

  • this logo sucks

    By Blogger Villain, at 9:47 PM  

  • with the imminent release of the da vinci code,may be we should try to decipher symbolism in the logo. the letter A stands out from the others also the word ReLIANce has the letters A N I L in upper case. The rising son of the reliance empire may have something to do with the rising sun in the south with vested interests at stake

    By Anonymous Anonymous, at 6:51 AM  

  • Bad logo. Very bad. :(

    By Blogger Sayesha, at 7:32 PM  

  • hey
    long time since i visited ur blog... anyway, the agency who designed this is LANDOR, who are internationally renowned for brand identity design... much bigger than Shobit Sengupta :)

    By Anonymous Anonymous, at 9:57 PM  

  • hmmm took several months just to decide which letters to be made lower case and which ones the uppercase???...could have been done better...n also im not getting a sense ofbalance in the logo...the C and the E look so 'not family'..the idea of keeping A N I L caps in the reliance logo is good though...the letter A is emphasized a lot too - showing the rise (and its common among the letter A)

    By Anonymous Anonymous, at 1:06 AM  

  • hmmm took several months just to decide which letters to be made lower case and which ones the uppercase???...could have been done better...n also im not getting a sense ofbalance in the logo...the C and the E look so 'not family'..the idea of keeping A N I L caps in the reliance logo is good though...the letter A is emphasized a lot too - showing the rise (and its common among the letter A)

    By Anonymous Anonymous, at 1:06 AM  

  • This comment has been removed by the author.

    By Blogger Unknown, at 1:07 AM  

  • hmmm took several months just to decide which letters to be made lower case and which ones the uppercase???...could have been done better...n also im not getting a sense ofbalance in the logo...the C and the E look so 'not family'..the idea of keeping A N I L caps in the reliance logo is good though...the letter A is emphasized a lot too - showing the rise (and its common among the letter A)

    By Blogger Unknown, at 1:08 AM  

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