MRP: Who Pays The Price?
Most retailers know that it is very difficult to enforce Maximum Retail Price (MRP) and hence they openly violate the rules. It is very common to see your neighbourhood shop charging more for a soft drink just because the retailer has to spend for refrigerating the soft drink. To the best of my knowledge, the MRP fixed by the manufacturer includes the cost of refrigeration as well. Given that the premium we pay is not much, we don’t raise any noise.
Multiplexes are notorious for charging exorbitant prices for snacks and refreshments. One reason for this could be the huge rental paid by the snack shop to the movie hall (in case the movie hall doesn't own the refreshment stall). The snack bar owner has no option other than to pass on this burden to the end customer. Although you cannot do much about the price of the popcorn (since most of them might not be governed by the MRP norms), you can atleast do something about the drinks sold there. The MRTPC has cracked down on Delhi’s PVR Cinema for selling mineral water at a price higher than the stipulated MRP. I don’t think the other movie halls across the country are going to treat this as a warning signal. The penalties charged by MRTPC may not be much and hence the movie halls would continue to charge higher prices till they get pulled up by the MRTPC. I’m not too sure whether the soft drinks sold inside the multiplex are also governed by the norms of the MRTPC. If that were the case, movie halls could be at the receiving end once again.