Apple Calls Off Indian Call Centre Operation

Apple tech support is closing down its Indian operations, which had barely begun to be stablished after its announcement of the new facility two months ago in April.

This is a premature death of Apple's embryonic plans of offering its own tech support in India. The centre had not gone live, not a single phone call was made, just about 30 support staff had been hired out of a planned 600-plus headcount for the whole year.

Apple had been offering and still continues to offer tech support from another third party BPO provider, TransWorks based here in Bangalore.

An ITWire article goes on to say that Apple customers expected that service levels would drop as a result of this move to India. Although people had started voicing concerns, none of them had experienced the new service levels, as the new set-up had not gone live. If Apple had expected such a reaction, they should have not gone ahead with the setting up of this operation.

Apple's Mac and iPod users envisioned poor experiences as a result of the outsourcing of its support centre. They had taken to expressing through blogs, their strong disapproval and disillusionment with the company they felt they all owned because Mac and iPod users constitute a world of their own with a deeply embedded streak of loyalty.

Given the Western media’s penchant for such headlines, one can expect this piece of news to be splashed across all the western media.