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Sambhar Mafia - Cooked To Kill!

Wednesday, June 28, 2006

Corporate Blogging in Indian MSM

When we think about corporate blogs in the Indian media, the first example, which comes to our mind, is the Blogs section of IBN Live. Other sites are slowly realizing that they can also create an identity by taking this path. Business Standard is considered a laggard when it comes to tech savviness. Most of the Indian MSM sites offer RSS feeds and some of them even offer their paper in the e-paper format. Indian Express and Financial Express offer their content using RSS feeds and also the e-paper format. Business Standard has been slow to react to its competition and has not offered any of these options through its site. Surprisingly, they have put together a separate blogs section where some of it’s own journalists will be penning their thoughts on various topics. Although the blogs page of Business Standard has a link called RSS / ATOM feed, the feeds don’t seem to be working :-(

Mumbai based DNA has three blogs Life, Technology and Politics. Since some of these are not frequently updated, they have failed to get noticed. Moneycontrol.com has a frequently updated Tech Blog, which tries to promote the tech shows on its group channels (CNBC TV18 and CNN-IBN). I doubt whether people will turn to Moneycontrol for a tech blog. Moneycontrol and CNBC India are strong brands in the business and finance space and they would be better off creating a finance related blog. D Murali, Deputy Editor of The Hindu Business Line has been putting up some of his MSM articles in various thematic blogs created for this purpose. Since these blogs just link / reproduce the original article, they might not find favour with the audience. Eventhough the Indian media houses have their own domain, some of them have chosen to take the Blogspot route to host their blogs.

Are you aware of any another popular blog in the Indian MSM?

Update: Business Standard feeds are up and running.


  • cool, you study in SIngapore, i got here from google, your pagerank is higher than me for a keyword that showed up on my blog stats, i posted about this article on this community blog of my friends.

    By Blogger BjornLee, at 3:03 PM  

  • Why, of course, there's this little read MJ Akbar's blog.. It's a different thing that it ain't opening from my PC now.

    By Anonymous Anonymous, at 11:17 PM  

  • Hi SM

    The blog feeds on Business Standard are working okay now, thanks for noticing :)

    The RSS feeds for the main site should be up shortly, we are working on them..you can reach us on feedback@business-standard.com as well...!



    By Anonymous Anonymous, at 1:56 PM  

  • The RSS feeds to the Business Standard Blogs were always working. Bloglines, however, had some problems cos of which they couldn't display the feeds. You must have tried to view it using Bloglines.

    Anyways, Bloglines have now fixed the issue and the feeds are now viewable in Bloglines as well.

    By Anonymous Anonymous, at 1:57 PM  

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