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Sunday, June 04, 2006

Cute Boys & NUS Business School

Inspite of knowing few alumni from the NUS Business School, I can’t stay away from writing about the much talked about NUS Business School ad. A page 3 article in The Sunday Times drew my attention to this ad which has been growing in popularity on YouTube.

The ad depicts an American girl who ditches admits from Ivy League schools like Wharton, Chicago and Sloan in favour of NUS Business School (currently ranked #92 in the world). The girl’s mom goes on to remark that “the boys are way too cute”. The general reaction to this ad is that it exaggerates quite a bit. Couldn’t they have used a different plank to drive home the message?


  • That was very simplistic...

    By Anonymous Vijay Krishna, at 8:05 PM  

  • Should B schools compare themselves with other schools in ads. I guess not.! They should talk about what distinguishes them from others.Itz a nice ad though.

    By Blogger Indian Blogger, at 6:10 AM  

  • @Indian Blogger,
    Rightly said. I guess NUS B-School intends to advertise in Channel News Asia (Global feed) and CNN and their target audience is people might not know much about NUS B-School. This ad might create a curiosity factor. I don't think this ad is targetted at the segment which knows a lot about all the schools mentioned in the ad.

    By Blogger Kaps, at 10:57 AM  

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