Cute Boys & NUS Business School
Inspite of knowing few alumni from the NUS Business School, I can’t stay away from writing about the much talked about NUS Business School ad. A page 3 article in The Sunday Times drew my attention to this ad which has been growing in popularity on YouTube.
The ad depicts an American girl who ditches admits from Ivy League schools like Wharton, Chicago and Sloan in favour of NUS Business School (currently ranked #92 in the world). The girl’s mom goes on to remark that “the boys are way too cute”. The general reaction to this ad is that it exaggerates quite a bit. Couldn’t they have used a different plank to drive home the message?