NDTV's Southern Focus
The Prannoy Roy-promoted NDTV Ltd can now offer region specific programming with the introduction of opt-out telecast technology.
NDTV 24X7 today announced the launch of Southern Edition, a daily news programme for its viewers in Southern India. Starting 12 June, the viewers in the states of Tamil Nadu, Karnataka and Kerala will be able to watch region specific news and programmes. The southern specific telecast will be extended to Andhra Pradesh soon.
Opt-out telecast allows NDTV 24X7 to air Southern Edition while the rest of the country continues to watch the national telecast.
Southern Edition will air every weekday on NDTV 24x7 at 7:30 pm. On weekends, the channel will bring a bouquet of special programs for the viewers of these states, the statement says.
NDTV has lot of other issues to attend to. It’s website looks more like a public sector website. NDTV site comes across as a poor cousin to the CNN-IBN site.