‘Gilpans’ man as Mylapore Muthuswamy

Sometime ago, I had posed a question on why fictional characters have rhyming names. Here is another one from the Star & Vijay TV stable. A quick visit to the Star TV site indicates that they are focussing a lot on supplementing their TV revenues with mobile content and downloads.

Muthuswamy who hails from Mylapore is the popular 'reverse cool' hero who insists on selling the world his super cool mobile content, whether it is the nursery rhyme 'Piggy on railway tracks' in his truly unique and endearing Muthu style. The cool Muthu wallpapers of him dressed as hot super heroes, or even his version of the hopscotch and marbles are a statement of his unique attitude and style that has made him so talked about.