Rediffmail Vs Hoo Haa Mail
I happened to see a recent ad by Rediff promoting its lightning-speed email. It is quite obvious that Rediff is making fun of Yahoo in the ad. Email is generally considered instant and I don’t think people will switch over from Yahoo / Hotmail / Gmail to Rediffmail just because Rediff delivers it faster (by 5 / 10 seconds) than others. Maybe Rediff should have been in the express delivery / courier business and use this as a differentiating factor. The ad projects a situation where the Yahoo mail page takes ages to load. Yahoomail users would probably feel that this exaggeration by Rediff is unjustified.
Indian portals like Rediff and Indiatimes would be better off focusing on growing their content and e-business platforms rather than spending loads of money on TV campaigns for promoting their email services. It is better to let the biggies (Gmail / Hotmail / Yahoo) fight it out in the email wars.