The RmKV ad featuring Jyothika was the talk of the town
especially in the run up to Jyothika's wedding with Surya. RmKV could not have thought of a better time for the launch of the much talked about reversible sari
. Even TV channels took advantage of the developments and screened Surya's TVS Motor ad immediately after Jyothika's RmKV ad. Jyothika's wedding sari was a matter of intense debate and one of my favourite columnists devoted quite a bit of column space on this issue
Last week I read an interesting piece of gossip when I visited Chennai. Jyotika, the famous Tamil film actress who is slated to marry another famous Tamil actor, Surya, went shopping for her wedding saris. And where did Jyotika, the celebrity endorser of the high-profile RmKV Silks, shop? If reports are to be believed, the celebrity shopped with an entourage for the wedding at (hold your breath) Tulsi Silks!
(Before writing this column, I once again checked this out with my niece who lives in Chennai who said that Jyotika had bought her wedding saris in RMKV too, as per a later report. This confused me but my niece didn't seem too worried as she was more concerned about her heartthrob Surya getting married!) But for me, at least, the damage was done.
I don't know whether the guys at RmKV read Ramanujam Sridhar's column but they have decided to withdraw the campaign featuring Jyothika
. This should go down as one of the most successful ad campaigns in recent history. Jo fans would probably need to wait for some more time to see whether she resurfaces in the ad circuit. For all you know, Jyothika might follow Simran's footsteps and might start accepting silly ads like Udhayam Paruppu.