SBI at the receiving end, but no surprises
When the SBI Debit Card Campaign ("Welcome to a Cashless World") was launched earlier this year, it evoked some strong responses from the blogosphere. Although the damage has already been done, the Advertising Standards Council of India (ASCI) has directed SBI to stop using the commercial.
The visual of the ad made by Mudra Communications, depicted Bholu, an ex-pickpocket going through various stages of vigorous hard work and having dry pieces of bun at the end of the day with a sad look on his face. The punch line in the TVC says, "Welcome to State Bank Debit Card, welcome to a cashless world." The complaint made that the ad by implication tends to incite people to commit crime by conveying that the advantage of being a pickpocket far outweighs the hardships of physical work.