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Sambhar Mafia - Cooked To Kill!

Friday, September 08, 2006

Vroooms For Rent

Some of you might have heard of Benzz Park Tulip, a business class hotel located in T.Nagar, Chennai. I haven't been there before and hence didn't know that some top boss there has a liking for automobiles. This observation is not just based on the usage of the word Benz(z) in the hotel's name. The restaurants have been named Lexus, Porsche and Ferrari. The banquet halls are called Rover, Rolls Royce and Volvo. Since most of these auto majors (Toyota and Volvo) already have a presence in India and the rest of them also have serious plans of entering the Indian market, I'm surprised how such usage of the brand name has not caught the attention of the automobile companies. I can understand usages like Ferrari Snack and Cool Bar, Lexus Hair Cutting Saloon and Volvo Newspaper Mart in our neighbourhoods, but how can a prominent 3-Star hotel located in the heart of the city miss the eye of the company officials?

4 Comments:

  • looking at the hotel website, these rooms have different symbols than their better known auto entities. so it might be ok.

    the product lines don't cross. it might be a cause for legal action, if they had the lexus and volvo cars displayed in the rooms to give it an 'atmosphere'.

    no different than naming my son ferrari or my daughter mercedes.

    By Blogger phantom363, at 11:12 PM  

  • Isn't it free advertising!?!

    By Anonymous Gauravonomics, at 1:37 PM  

  • @Phantom363,
    Even use of the brand name is considered a violation.

    @Gauravonomics,
    Isn't it brand dilution?

    By Blogger Kaps, at 6:57 PM  

  • Well where does the issue of brand id and everything stand when you take into account that Mercedes is a popular Spanish name. Surely, the company cannot demand sole rights to girl's name which is commonly used in some parts of thew world?

    By Anonymous WA, at 8:40 PM  

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