Vroooms For Rent
Some of you might have heard of Benzz Park Tulip, a business class hotel located in T.Nagar, Chennai. I haven't been there before and hence didn't know that some top boss there has a liking for automobiles. This observation is not just based on the usage of the word Benz(z) in the hotel's name. The restaurants have been named Lexus, Porsche and Ferrari. The banquet halls are called Rover, Rolls Royce and Volvo. Since most of these auto majors (Toyota and Volvo) already have a presence in India and the rest of them also have serious plans of entering the Indian market, I'm surprised how such usage of the brand name has not caught the attention of the automobile companies. I can understand usages like Ferrari Snack and Cool Bar, Lexus Hair Cutting Saloon and Volvo Newspaper Mart in our neighbourhoods, but how can a prominent 3-Star hotel located in the heart of the city miss the eye of the company officials?