Not so long ago, we had Karnataka banning the screening of non-Kannada language films as it was felt that Kannada movies could not bear the onslaught of other language movies. Something similar is happening in AP right now. Movies dubbed from Tamil are doing good business in AP and this trend has not gone down well with the Tollywood fraternity.
The years 2005 and 2006 became milestones for dubbed films with `Chandramukhi', `Aparichithudu', `Ghazni', `Premisthe', `Manmadha' and `Pandhem Kodi' becoming bumper hits, grossing more than Telugu films. In fact, many of the established producers too took to dubbed films paying fancy prices and chasing Tamil filmmakers while the films were still in the production stage.
The big chase now is for Rajanikanth's `Sivaji' in the direction of Shankar and the grapevine is abuzz about the dubbing price put at a staggering Rs. 10 crores! Ditto with Kamal Hassan's latest Tamil hit `Vettayaadu Veliyaadu' reportedly commanding a premium. (Source: The Hindu)
In response to the drop in revenue for original Telugu movies, the Producers’ Council has decided to ban the screening of all movies which are dubbed from other languages. Theatre owners will be the ones to lose their revenue as a result of the proposed ban. Let’s hope better sense prevails.