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Sambhar Mafia - Cooked To Kill!

Friday, November 17, 2006

Jet's Vegetarian Flight

Jet Airways has stopped offering non-vegetarian food to desi passengers on board its flights bound for Gujarat. Gujarat is a hardcore veg state and even McDonalds had to do away with non-veg burgers in its outlets in Gujarat. McD outlets in Gujarat could be the only "Pure Veg" outlets of McD in the entire world. Its not sure whether Jet Airways did away with non-veg food on its own or because of some external pressure.
Racial discrimination has touched the Indian skies too, albeit with a difference. On Jet Airways flights from Mumbai to Gujarat, non-vegetarian food—which the airline calls an ‘upgraded’ meal is served only to the white-skinned. If you are an Indian and have opted for a non-vegetarian meal, you either have to argue with the cabin crew and hope that you get lucky or make do with the vegetarian fare.
I guess they would start offering non-veg food in inbound / outbound flights from Gujarat after this issue has come out in the public domain.

Update: Shashikant points me to a news article which says that Jain shareholders of Reliance dumped the Reliance stock after coming to know that the newly launched Reliance Fresh (Reliance Retail) plans to stock non-veg food products in its stores.
The new element this time was a sudden burst of selling by the Jain community, which traditionally refuses to invest in companies dealing in non-vegetarian food or any industry that involves animal slaughter or processing. Their selling was triggered by reports that Reliance Retail planned to stock non-vegetarian food at its malls.

The company quietly clarified non-vegetarian food will not be sold within Reliance retail malls, but through a separate company that will be given its own space adjacent to each mall. Despite the assurance, its brokers had to work hard to sell this strategy to Jain investors by pointing out how they do not, after all, refuse to wear leather shoes or sit next airline passengers who eat non-vegetarian.


  • It's simple economics. If non-veg meal offends majority of travellers it makes sense to pay attention to them. Else, they may switch over to other airline or mode of travel which they would be comfortable with.

    Read this article for the reason Reliance stock fell. The Jet story will suddently seem very obvious.

    By Blogger Shashikant, at 7:16 PM  

  • Jet airways thing sounds absurd...

    By Blogger KK, at 11:47 PM  

  • Well there are ignorant people, and then there are these guys!

    By Anonymous Govar, at 1:55 AM  

  • That's ridiculous. I'm a vegetarian but that doesn't mean I won't have anything to do with people who eat non-veg.

    By Blogger Swapna, at 8:23 AM  

  • Where is the freedom to choose gone??? Cant people accept others for what they are !!

    By Blogger Vinod R Iyer, at 5:10 PM  

  • Is it Vegan?

    By Blogger Venky Krishnamoorthy, at 7:44 AM  

  • Foreigners get non-vegetarian food because they get charged $200 more than their Indian fellow passenger!
    In the good ol' US of A everyone gets
    the same cheap peanuts and most of the
    time foreigners get to pay less.

    By Blogger Exile from the Real World, at 11:30 AM  

  • @Shashikant,
    Thanks for the article. I managed to get some more insight about Gujju customers.

    very much


    totally agree with u

    Nope, it could be veg or jain meal. I guess milk and other dairy products are an integral part of the gujju cuisine.

    the days of foreign passengers paying more for domestic flights could be over. I'm going to write a separate post on this.

    By Blogger Kaps, at 11:17 AM  

  • Half of me wants to cheer (the veg half) and the other half laments the lack of freedom of choice. (the rational anarchist half)
    Oh well. If I end up in Gujrat, at least I know that in a restaurant, if the waiter doesn't speak English, I won't have to look for my phrase-book to ask what doesn't have meat in it. :)

    By Blogger R.A. Levin, at 12:29 PM  

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