Fans Rejoice While Multiplexes Mourn TN Govt. Decision
If Karunanidhi’s order comes into force, you could soon grab a movie ticket at Sathyam Cineplex and Mayajaal at just Rs. 50. I know that it’s too good to be true. It would be interesting to see how the multiplexes react to such a directive by the government. Upcoming multiplexes like PVR and INOX would be seriously evaluating their plans in the light of the new rule.
An official release here said the Chief Minister M Karunaidhi, announced a minimum ticket rate of Rs 10 and maximum of Rs 50 for A/c theatres and Rs 7 and Rs 30 for non-A/c theatres in the corporation areas.
The rates would come into effect from January 1. The release said the Chief Minister declined permission to theatres to hike ticket charges for a period of two weeks when new films were exhibited. [Link]
If the price is capped, there would be less incentive for movie halls to provide superior service and to differentiate their offering. A/c halls might even switch off the A/c’s (as it used to be done in the past) half-way through the movie so that they can save on the power cost. Parking charges might go up and the price of the snacks could be jacked up to supplement the revenue loss.
While the average movie goer felt that Sathyam and Mayajaal charge high prices, there was always the other segment which was ready to pay the asking price for the ultimate movie experience. Although I’m in favour of doing away with the open fleecing in the first two weeks, I somehow feel the upper limit is quite harsh on the movie halls. It is better to let the market decide on the right price.