Waking up to Reality
Tamil cable TV channel Raj TV has been a laggard and has always been in the 3rd or 4th slot in the ranking list. Lack of funds and lack of political backing could have been some of the reasons behind this lethargy. It looks like Raj TV is finally making some moves to be in tune with the market. First, they announced plans to go for an IPO. I’m sure the mega bucks unlocked from the Sun Network IPO would have motivated Raj TV as well. Now, Raj TV seems to be firming up plans for their international foray.
The group is in advanced talks with DTH operators in
Malaysiaand , which has a sizeable south-Indian origin population. Singapore
"While Malaysia and Singapore are natural markets owing to a large number of people who understand Tamil, markets like Europe and South America have not been tapped before and we plan to do that by offering dubbed and subtitled content through DTH," M Raajhendran, MD, RTNL told Business Standard.