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Sambhar Mafia - Cooked To Kill!

Wednesday, December 13, 2006

Waking up to Reality

Tamil cable TV channel Raj TV has been a laggard and has always been in the 3rd or 4th slot in the ranking list. Lack of funds and lack of political backing could have been some of the reasons behind this lethargy. It looks like Raj TV is finally making some moves to be in tune with the market. First, they announced plans to go for an IPO. I’m sure the mega bucks unlocked from the Sun Network IPO would have motivated Raj TV as well. Now, Raj TV seems to be firming up plans for their international foray.

The group is in advanced talks with DTH operators in Malaysia and Singapore, which has a sizeable south-Indian origin population.

"While Malaysia and Singapore are natural markets owing to a large number of people who understand Tamil, markets like Europe and South America have not been tapped before and we plan to do that by offering dubbed and subtitled content through DTH," M Raajhendran, MD, RTNL told Business Standard.

posted by Kaps at 6:46 PM

7 Comments:

  • I am surprised that the Rediff article mentions Raj TV as No.2 tamil channel.Is this based on viewership or revenues ?

    By Blogger Cogito, at 9:55 PM  

  • when i was a bacchu, say in 6th class we always used to tease raj tv that they copy everything from.. no wonder it still continues! there's actually a problem in their broadcast itself, not soothing to the eyes

    By Blogger januM, at 10:04 PM  

  • Actually they are in a vicious circle. They can improve the quality if they get more viewership and they can get good viewership if they improve the quality.

    They can use some Advertising...heard they signed some ad agency to advertise for them.

    By Blogger Magnolia, at 1:44 AM  

  • Last time I visited Veegaland Theme park in Cochin, a crew from Raj TV was there for some song request programs. They shot us and told it will be aired in future episodes. I don't have Raj TV access over here.... Anyone knows whether they have an internet streaming or anything kind of that?? I know it's too much to ask for

    By Blogger Peak Day Blues, at 4:08 AM  

  • malaysia, s'pore, europe, s.america?? how about n.america?

    By Blogger Balaji, at 5:09 AM  

  • @Cogito,
    Even I was surprised. I don't think Raj TV will be second on any of those counts.

    @Janum,
    valid observations

    @Magnolia,
    Ads won't help much. It's the quality which matters.

    @Peak Day Blues,
    NumTV offers internet streaming, but u gotta pay for it :-(

    @Balaji,
    They would be stupid if they ignore a lucrative market like US

    By Blogger Kaps, at 1:44 PM  

  • kaps...there is nothing that Advertising can't sell.

    By Blogger Magnolia, at 2:24 AM  

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