Can Luxury Car Brands Boost Book Sales?

Coming up with an innovative title is one way of ensuring that a book catches the attention of potential buyers. This style is very prominent with authors who write on self-improvement and motivation. "The Monk Who Sold His Ferrari" did very well in this aspect. We have yet another addition to this list. An Indian author has come out with the book: “Mercedes & The Missing Clock”. Any takers for a motivational book containing the name BMW?

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