Spot The Difference
Indiaplaza (formerly known as Fabmall) has come out with a price challenge where users can report instances where Indiaplaza’s competitors (online and offline retailers) are selling at lower prices and pocket gift certificates worth twice the difference. This challenge currently covers only books and mobile handsets. This shows that Indiaplaza has become aggressive and wants to prove that they mean business in the etailing space. With new players like Futurebazaar and A1Books entering the fray, it is quite natural to see the aggressiveness displayed by existing players like Indiaplaza.
Indiaplaza already offers more than 20% discount on most books and hence the price differential between them and other players is not very significant. Such price challenges have existed in the offline space where retailers usually say that they will give you the product free if you spot a cheaper product at any other retail shop. This initiative will also help Indiaplaza in cleaning up all their prices. It would have anyway cost them a lot (in terms of manpower) if they had undertaken this exercise internally.
Tip: If you have the time and the inclination, do a comparison between Landmark (SifyMall), Rediff, Prakash Books, Strand Book Stall, Indiatimes and Indiaplaza. Don’t waste your time looking at books which are priced below Rs. 500. Concentrate on expensive books like Coffee Table Books, Business / Management Books and other Hard cover editions. I’m sure you can spot some cheaper prices. I have already done some research and submitted my response to Indiaplaza. I’ll let you know in a week’s time whether Indiaplaza really sent me the Gift Certificate. Multiple Gift Certificates can’t be combined to buy a book and hence it makes sense to spot a huge difference and use it to buy a book.
Related posts: Let’s Go Book Shopping
posted by Kaps at
4:16 PM
6 Comments:
Hey Kaps, dont you think Indiaplaza is making you do their executives' job to get all the competitive prices/info around the world. Its pure information and they are getting it cheaper than the price they might have to pay their executives to do this job. Nice trick right? The basic funda of e marketing is to make the users be a part of their business process. And they are doing just that.
By
Unknown, at 4:01 PM
'Courts' in Singapore have this same scheme too..
By
Anonymous, at 6:59 PM
This Price Challenge is just an eye wash. The day I got a mailer...I spent just about 15 minutes to find at least 2 mobile sets...which were available at a cheaper price at Indiatimes.com. I informed Fabmall/Indiaplaza about the price difference (a diff of about INR 500/-). But in a few days I received a mail that they didn't find that Fabmall price was hiigher...& asked me to produce tax invoices. How rediculous. So I threw that mail on their face...& sent them the screenshot of the products ...which was priced higher at Indiaplaza. They should be ashamed of themselves & take down such fake "Price Challenge".
By
bestofindia, at 11:02 AM
Here is an eye opener on true indiaplaza behaviour:
http://innindia.blogspot.com/2007/03/indiaplaza-price-challenge-fake-sage.html
By
bestofindia, at 4:03 PM
Blogger Bala must be either an employee of Indiaplaza or related to the management.
The price challenge on Indiaplaza is only a publicity stunt. They are counting on the fact that people will generally believe that a company will make such a public claim unless it were true. The fact is that books are not the cheapest and there are significant differences in hundreds of cases. And they keep such a scheme alive by a simple ruse - not paying up. They do not honour their commitments in most of the cases. A cousin has promised to send a list of over 100 books with large differences in price together with all details. I intend to post it on the net. Let us see whether they continue to run the scheme with no intention to pay up or withdraw the scheme.
By
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