Yet Another Tamil TV Channel in the offing
After Sun TV’s successful IPO other Tamil TV channels are taking the same route and the latest to join the bandwagon is Raj TV. Raj TV plans to use the funds from the IPO to launch a new Tamil channel and also to build a production studio.
Raj Television Network Ltd, the second-largest Tamil media and broadcast company, is eyeing the youth market with a channel due for a June launch.
Raj is hoping to attract a different audience than its current viewership in Raj TV and Raj Digital Plus channels.
Although Raj has not disclosed the name, it will focus on the 14-30 age group, providing them content primarily in Tamil, mixed with some Hindi and English to appeal to today’s diverse young generation. The paid channel will also include short films by popular directors, talk shows, live news and sports. [Link]